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Exam 1: Overview of Marketing

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Question 41

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How could you use marketing ideas to market yourself to potential employers after you graduate?

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If an individual seeking a job sees the ...

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Question 42

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Over the four marketing eras,how did the emphasis on the four Ps change? List the four eras and describe which of the four Ps were emphasized during each era.

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During the production-oriented era,obvio...

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Question 43

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Christie has just started with a travel agency,and she has been offering clients and prospective clients a range of packaged tours.She is concerned,because the commissions she is earning on her sales are lower than she had hoped.Her colleague Peter,who has been with the agency for several years,is having a great deal of success by working closely with the clients,seeking their ideas,and building customized tour packages for each one based on their suggestions.Peter's approach is based on

After the previous sales representative in his territory infuriated an important customer,Benjamin visited the customer once a month,never asking for business but hoping to rebuild trust through listening and expressing concern.Finally,after more than two years,the customer gave Benjamin an order.Benjamin was providing the important marketing function of

Xavier is analyzing potential market segments.He should carefully seek potential customers who have both an interest in his products and

Some discount stores put products in large bins and let consumers hunt and find bargains.The price these consumers pay includes

The text states,"Good marketing is not a random activity." Create an example to respond to this statement.

The four Ps of the marketing mix include product,promotion,planning,and place.

Your friend is writing a "how-to" book and asks you for marketing advice.You start by exploring the four Ps.What questions will you ask? Be specific.

Which element of the marketing mix is most relevant to the activity "creating value"?

Garage sales and online classified ads are examples of C2C marketing.

How can marketing be effectively used by entrepreneurs?

Suppose your college roommate sees you reading your marketing textbook and says,"Marketing is just advertising and selling." How do you respond?

Name the various stakeholders who are impacted by marketing and give one example of how each one might be impacted in a fictitious situation.

Whenever Valerie has a new massage therapy customer,she invites the person to be on her e-mail distribution list.In the process,in addition to exchanging her massage therapy service for payment,Valerie is gathering

Rodney bought a suit at Men's Warehouse.Men's Warehouse bought the suit from a distributor,which bought it from a designer.The designer bought the materials to make the suit from a factory in China,and the suits were made at that same factory.The employees in the factory bought their suits directly from the factory and sold them to their friends.Explain which of these transactions were B2B,B2C,and / or C2C.

By promoting perfume based on youth,style,and sex appeal,Calvin Klein is attempting to

Good marketing is not a random activity.

A friend of yours comments,"I'm starting my own business.I have a perfect product that no one else can touch,but I have no use for marketing.That's just for the mega-corporations." Which of the following arguments would you not use in talking about marketing?

In value cocreation,the customer participates in the creation of a good or service,which provides additional value to the customer.