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Exam 2: Before You Write

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Question 1

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You are more likely to achieve your communication goals if you profile your audience before writing.

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Question 2

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The text cites business writer Don Tapscott, who says that business writers frequently choose instant messaging as a channel because it allows for a faster response.

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Question 3

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Sport Chek You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report. -You and Hans finish your report on time and your boss is happy with the results. He asks you to discuss some of your recommendations with the senior-level managers so that they can provide their feedback. Which will most likely be the communication channel you will select now?

Emphasizing a person's age in a message when it is not necessary might be seen as _______________.

Business e-mails are less formal than traditional letters or memos, so planning and organization are less important.

Sport Chek You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report. -You work in the business office of Parelli's Gym, a popular fitness centre. You receive an irate letter from a customer demanding that you cancel his two-year contract because, shortly after he joined, he used a piece of equipment that caused a knee injury. Which of the following sentences best demonstrates what the text calls a courteous tone?

The text calls trying to view a message from the receiver's perspective rather than your own being _____________.

Sport Chek You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report. -After you have finished the first draft of your section of the report, you revise it, shortening some sentences and paragraphs and adding tables, bullets, and numbered lists to communicate some of the information more clearly and concisely. Which of the following characteristics, according to the text, will likely describe your message after you make these changes?

The text recommends replacing a command with a rhetorical question as one way to make a business message more courteous.

Emphasizing second-person pronouns (you, your) means that the writer is using the ___________ view.

Sport Chek You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report. -Which of the following sentences illustrates effective business writing, as described in the text?

You are re-reading an e-mail you have written, evaluating the message's clarity and conciseness and your choice of words. You are in the ___________ phase of the writing process outlined in the text.

Sport Chek You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report. -You made a decision to send an e-mail message to Hans and your boss rather than phoning them because you wanted the message to be slightly more formal and permanent than a phone call. Which stage of the writing process described in the text were you engaged in when you made this decision?

An example of _____________ language would be to write consultants will use their knowledge to help marketing teams rather than a consultant will use his knowledge to help the marketing team.

The text states that in order to emphasize the benefit of a business message for the reader, we need to eliminate all first-person pronouns such as I, my, we, and us.

Sport Chek You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report. -You notice that you need to revise several sentences in your e-mail that may offend either Hans or your boss. Which of the following sentences, according to the information in the text, should you probably reword, when you consider using only courteous language?

Because newer and increasingly popular technologies such as instant messaging and texting strongly encourage writers to keep messages short, the text recommends that we use the kind of casual, abbreviated language we would use in a text message to a friend.

Sport Chek You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report. -A colleague asks you to read and comment on the first draft of a letter that she is sending to a client. You come to a sentence that reads as follows: Pursuant to the request you indicated in your letter of March 14, I will expedite the mailing of the information forthwith. You suggest that she should revise this sentence. What kind of language has your colleague used?

Emphasizing _______ _________ (two words) can help readers see how the message affects them personally.

Sport Chek You work as a buyer for Sport Chek at its head office in Toronto. The regional manager, your boss, has asked you to collaborate with Hans, a co-worker in Sport Chek's Winnipeg office, to write a report comparing the costs, retail prices, features, customer reviews, sales histories, and other data of the various bicycles that Sport Chek sells. You and Hans agree to work on different sections of the report and then combine the two sections. Hans agrees to get his portion to you a week before the manager has asked for the completed report. -Hans has written the following message for the regional manager as a cover letter to the report you both have completed: Pursuant to your request, we have fulfilled the task of completing the sales report. According to the text, what is the main issue with this statement?