Question 1

In marketing,family packaging means

Accepted Answer

A)   packaging products in a quantity suitable for use for an average-sized family.
B)   putting a set of related products all in the same package.
C)   making all of a company's or product line's packaging look similar.
D)   putting the same brand name on all a company's products.
E)   designing and selling only products that are related.

Question 2

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because

Accepted Answer

A)   its shape is ideal for multiple-unit packaging.
B)   glass cleaner works on chrome as well as glass.
C)   the spray nozzle has an adjustable valve.
D)   customers can reuse it for other purposes.
E)   it has a shape similar to other glass cleaner bottles.

Question 3

McDonald's golden arches are a classic example of a

Accepted Answer

A)   brand.
B)   brand symbol.
C)   brand name.
D)   brand mark.
E)   trademark.

Question 4

Store brands appeal mainly to lower-income,price-conscious customers.

Accepted Answer

A) True 
 B)False

Question 5

What are the major functions of a label?

Accepted Answer

The answer of What are the major functions of a...

Question 6

Packaging is most important,as a strategic tool,for

Accepted Answer

A)   consumer convenience products.
B)   consumer shopping products.
C)   industrial products.
D)   consumer specialty products.
E)   services.

Question 7

A major advantage of using individual branding is that

Accepted Answer

A)   the promotion of one of the company's brands will also promote the company's other brands.
B)   this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original.
C)   a poor quality product will not contaminate all of the company's other products with negative images.
D)   a specific brand name for each product will help the company grow during times of economic recession.
E)   the quality of one of the company's products will help increase the perceived quality image of the company's other related products.

Question 8

Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 13.1.If Hanes,a manufacturer of t-shirts,were to begin producing a t-shirt with the trade character Pillsbury Doughboy on the front,this would be an example of

Accepted Answer

A)   a brand-extension.
B)   co-branding.
C)   brand licensing.
D)   individual branding.
E)   fanciful branding.

Question 9

Which of the following issues is least important in using co-branding effectively?

Accepted Answer

A)   The brands involved should represent a complementary fit in a customer's mind.
B)   The brands that are teamed together should not lose their individual identities.
C)   The brands involved should be owned by different companies.
D)   Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
E)   Co-branding should take advantage of the distribution capabilities of the brands involved.

Question 10

Trying to link a motorcycle brand like Harley-Davidson to a food brand like Healthy Choice would be considered a poor decision in this type of branding.

Accepted Answer

A)   Co-branding
B)   Individual branding
C)   Family branding
D)   Product branding
E)   Wholesaler branding

Question 11

When a firm uses an existing brand name as part of a brand name for a new product,this is called ____ branding.

Accepted Answer

A)   brand-extension
B)   licensed
C)   family
D)   individual
E)   new-product

Question 12

Discuss the issues marketers should consider when selecting a brand name.Give specific examples.

Accepted Answer

When selecting a brand name, marketers s...

Question 13

If Ralph Lauren,a designer of fine clothing,authorized Dan River Mills to market a line of sheets under the Ralph Lauren name-this arrangement is an example of

Accepted Answer

A)   brand extension.
B)   brand licensing.
C)   product continuation.
D)   private branding.
E)   individual branding.

Question 14

The decorative tins used to package holiday cookies and candies are an example of ____ packaging.

Accepted Answer

A)   secondary-use
B)   multiple
C)   family
D)   category-consistent
E)   altered

Question 15

Regarding the factors that marketers consider when selecting a brand name,which one does the toilet bowl sanitizer 2000 Flushes best fulfill?

Accepted Answer

A)   Compatibility with other products in the line
B)   Flexibility to be used in various types of media
C)   Using fabricated names that cannot be duplicated
D)   Indicating the product's major benefits
E)   Keeping the brand name as short as possible

Question 16

The well-known brand AT&T (American Telephone and Telegraph) would most likely be classified as

Accepted Answer

A)   fanciful.
B)   generic.
C)   descriptive.
D)   suggestive.
E)   arbitrary.

Question 17

Betty Crocker Brownie mix that contains real Hershey's syrup is an example of

Accepted Answer

A)   brand extension.
B)   brand licensing.
C)   co-branding.
D)   individual branding.
E)   line family branding.

Exam 13: Strategic Management of Branding and Packaging

What are the major functions of a label?

Correct Answer
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Store brands appeal mainly to lower-income,price-conscious customers.

Correct Answer
verified

Betty Crocker Brownie mix that contains real Hershey's syrup is an example of

Correct Answer
verified

Packaging is most important,as a strategic tool,for

Correct Answer
verified

Which of the following issues is least important in using co-branding effectively?

Correct Answer
verified

Correct Answer
verified

The well-known brand AT&T (American Telephone and Telegraph) would most likely be classified as

Correct Answer
verified

Discuss the issues marketers should consider when selecting a brand name.Give specific examples.

Correct Answer
Answered by ExamLex AI
When selecting a brand name, marketers s...
View Answer

In marketing,family packaging means

Correct Answer
verified

If Ralph Lauren,a designer of fine clothing,authorized Dan River Mills to market a line of sheets under the Ralph Lauren name-this arrangement is an example of

Correct Answer
verified

McDonald's golden arches are a classic example of a

Correct Answer
verified

A major advantage of using individual branding is that

Correct Answer
verified

The decorative tins used to package holiday cookies and candies are an example of ____ packaging.

Correct Answer
verified

When a firm uses an existing brand name as part of a brand name for a new product,this is called ____ branding.

Correct Answer
verified

Trying to link a motorcycle brand like Harley-Davidson to a food brand like Healthy Choice would be considered a poor decision in this type of branding.

Correct Answer
verified

Regarding the factors that marketers consider when selecting a brand name,which one does the toilet bowl sanitizer 2000 Flushes best fulfill?

Correct Answer
verified

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because

Correct Answer
verified

Exam 13: Strategic Management of Branding and Packaging

What are the major functions of a label?

Correct AnswerverifiedShow Answer

Store brands appeal mainly to lower-income,price-conscious customers.

Correct AnswerverifiedShow Answer

Betty Crocker Brownie mix that contains real Hershey's syrup is an example of

Correct AnswerverifiedShow Answer

Packaging is most important,as a strategic tool,for

Correct AnswerverifiedShow Answer

Which of the following issues is least important in using co-branding effectively?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The well-known brand AT&T (American Telephone and Telegraph) would most likely be classified as

Correct AnswerverifiedShow Answer

Discuss the issues marketers should consider when selecting a brand name.Give specific examples.

Correct AnswerAnswered by ExamLex AIWhen selecting a brand name, marketers s...View AnswerShow Answer

In marketing,family packaging means

Correct AnswerverifiedShow Answer

If Ralph Lauren,a designer of fine clothing,authorized Dan River Mills to market a line of sheets under the Ralph Lauren name-this arrangement is an example of

Correct AnswerverifiedShow Answer

McDonald's golden arches are a classic example of a

Correct AnswerverifiedShow Answer

A major advantage of using individual branding is that

Correct AnswerverifiedShow Answer

The decorative tins used to package holiday cookies and candies are an example of ____ packaging.

Correct AnswerverifiedShow Answer

When a firm uses an existing brand name as part of a brand name for a new product,this is called ____ branding.

Correct AnswerverifiedShow Answer

Trying to link a motorcycle brand like Harley-Davidson to a food brand like Healthy Choice would be considered a poor decision in this type of branding.

Correct AnswerverifiedShow Answer

Regarding the factors that marketers consider when selecting a brand name,which one does the toilet bowl sanitizer 2000 Flushes best fulfill?

Correct AnswerverifiedShow Answer

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
When selecting a brand name, marketers s...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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