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The demand curve faced by a monopolistically competitive firm is


A) Downward-sloping.
B) Flat.
C) Kinked.
D) Upward-sloping.

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When new firms enter a monopolistically competitive industry, ceteris paribus, the


A) Market price decreases.
B) Market price increases.
C) Market price remains unchanged.
D) Change in market price cannot be determined based on the information given.

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Cross-price elasticity is very low in monopolistic competition.

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A successful advertising campaign alters the demand curve and the supply curve facing the firm.

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Monopolistically competitive firms use marginal cost pricing.

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Describe the characteristics of a monopolistically competitive industry.

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Monopolistically competitive industries ...

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A major difference between monopoly and monopolistic competition is


A) One maximizes profits by setting MR equal to MC, and the other does not.
B) The number of firms in the market.
C) One type of firm has market power, and the other does not.
D) One has a downward-sloping demand curve, and the other does not.

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Which of the following is similar for oligopoly and monopolistic competition?


A) Both have many firms.
B) Both have low concentration ratios.
C) Both have market power.
D) Both make independent production decisions.

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Which of the following characterizes monopolistic competition?


A) Price leadership.
B) Zero long-run profit.
C) Retaliation.
D) Marginal cost pricing.

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Which of the following market structures will have higher prices in the long run than perfect competition, ceteris paribus?


A) Monopolistic competition and monopoly, but not oligopoly.
B) Oligopoly and monopoly, but not monopolistic competition.
C) Monopoly, but not oligopoly or monopolistic competition.
D) Monopolistic competition, monopoly, and oligopoly.

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Which of the following is true about a monopolistically competitive industry?


A) Marginal cost pricing occurs.
B) There is excess capacity.
C) Resources are allocated efficiently.
D) It produces at the minimum of ATC.

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Which of the following most characterizes monopolistic competition?


A) Price leadership.
B) Product differentiation.
C) Price discrimination.
D) Economies of scale.

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In monopolistic competition, modest changes in the output or price of any single firm will have no significant influence on the sales of other firms.

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If a monopolistically competitive firm raises its price, it will


A) Not lose any of its customers.
B) Lose most of its customers.
C) Lose some of its customers, but nowhere close to all its customers.
D) Lose all of its customers.

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Marginal cost pricing means that


A) Goods are offered for sale at prices equal to average total cost.
B) Firms produce where marginal cost equals marginal revenue.
C) Firms produce where marginal cost equals zero.
D) Goods are offered for sale at prices equal to marginal cost.

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Monopolistically competitive firms advertise to differentiate their product from those of competitors.

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A major difference between oligopoly and monopolistic competition is that oligopolies do not


A) Have high concentration ratios.
B) Have many competitors.
C) Have high barriers to entry.
D) Confront a downward-sloping demand curve.

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Brand loyalty


A) Makes the demand curve facing the firm more price-elastic.
B) Leads to one price for all brands.
C) Exists even when products are virtually identical.
D) Is possible only when there are a few firms in the market.

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  Refer to Figure 26.5.Which firm is least likely to engage in advertising? A) Firm A only. B) Firm B only. C) Firm C only. D) Firms A, C, andD. Refer to Figure 26.5.Which firm is least likely to engage in advertising?


A) Firm A only.
B) Firm B only.
C) Firm C only.
D) Firms A, C, andD.

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  Refer to Figure 26.1 for a monopolistically competitive firm.The profit-maximizing output and price combination for this firm in the short run is A) Q<sub>1</sub>, P<sub>1</sub>. B) Q<sub>2</sub>, P<sub>4</sub>. C) Q<sub>2</sub>, P<sub>1</sub>. D) Q<sub>4</sub>, P<sub>3</sub>. Refer to Figure 26.1 for a monopolistically competitive firm.The profit-maximizing output and price combination for this firm in the short run is


A) Q1, P1.
B) Q2, P4.
C) Q2, P1.
D) Q4, P3.

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