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Exam 12: Product and Distribution Strategies

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Question 81

Multiple Choice

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Dole Food Company uses a(n) ______ brand to market the company's entire line of food products, including canned fruits and packaged salads.

A) family
B) private
C) individual
D) distribution

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Question 82

Multiple Choice

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While marketing a new wireless phone, Mobile Media Corporation decided to skip the ______ stage of product development due to the expense of developing a limited production run, as well as concern over revealing product strategies to the competition.

A) screening
B) product development
C) test marketing
D) concept development and business analysis

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Question 83

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At the declining stage of a product life cycle, new customers are attracted and the firm is on a steady growth to achieve innovative success.

______is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them.

As a consultant to XYZ Company deciding to choose a distribution channel, how would you explain the concept of wholesaling and its advantages to the firm?

In which stage of the product life cycle do competitors enter the field with similar offerings?

A company's product line refers to related products that are targeted towards a similar market.

The tires built by Michelin that appear on Formula 1 race cars are classified as ______.

Which of the following is NOT a feature of the growth stage of a new product?

Explain the concept of distribution intensity.

The end of the supply chain is when goods or services are delivered to marketing intermediaries.

Roberta stops at the grocery store to purchase detergent. Tide is her favourite brand, but if another detergent is less expensive, she buys it. Roberta is at which stage of brand loyalty?

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

The early stages of a product's life cycle are generally the most profitable for the company because there is little competition.

______are firms' promises to repair a defective product, refund money paid, or replace a product if it proves unsatisfactory to customers.

The purchase of a new jet by WestJet is an example of a(n) ______ purchase.

Compare the classification of consumer goods and services to business goods and services.

Global brand names must be selected with care, because an acceptable name in one country may be unacceptable in another country.

Only a few Jaguar dealers are located in the Toronto metropolitan area. For buyers who will accept no substitute, Jaguar automobiles are ______.

Procter & Gamble markets laundry soap with the brand names of Tide, Cheer, and Dash. Each brand targets a specific market segment. Procter & Gamble is utilizing ______ branding.