FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 12: Product and Distribution Strategies

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 101

True/False

Review LaterAdd Note

Review Later

All firms face two significant challenges of selecting a distribution channel and making a decision regarding the level of distribution intensity.

Correct Answer

verified

Show Answer

Question 102

True/False

Review LaterAdd Note

Review Later

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

Correct Answer

verified

Show Answer

Question 103

Multiple Choice

Review LaterAdd Note

Peapod is an online grocery service that saves customers time by selecting, packing, and delivering groceries to customers. Peapod is utilizing a ______ retail strategy.

The complete sequence of suppliers that contribute to creating and delivering a good or service is called the ______.

Describe how services differ from goods.

Provide examples of products using the three levels of distribution intensity.

Complete the following using the terms listed below. -______ are those items typically purchased often by consumers, with little effort.

Where does the supply chain end?

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

Differentiate between business products and consumer products, with examples.

ABC Company undertook a market survey and an in-depth review of its financial statement two years after introducing its new mobile hand device. Management realized reduced customer numbers, decreased sales, and loss of product. Which stage of the product life cycle is ABC Company?

In a bid to reach a target market of a small number of buyers or customers within a small geographical area, it is recommended that a firm use a variety of marketing intermediaries instead of direct marketing.

A brand or product manager plans and implements promotional, pricing, distribution, and product arrangements.

Which of the following approaches would result in the fewest number of intermediaries?

The ultimate preference for brand loyalty is brand preference.

If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?

Explain the wheel of retailing.

Complete the following using the terms listed below. -Coca-Cola, Nike, Google, and American Express are examples of ______.

Advertising slogans, such as "Just Do It" or "Obey Your Thirst," are ______ that are given legal protection solely to the brand's owner.

Customers who choose one brand over another are displaying ______.