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Which one of the following is one of the Theodore Levitt assumptions supporting a pure global strategy?


A) Consumers are willing to pay more for specific product features.
B) Customer needs and interests are becoming more dissimilar.
C) MNCs can successfully compete globally by aggressively pricing products at the sacrifice of product features.
D) If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.

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The factor endowments of a country are inherited and cannot be created.

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Firms following a global strategy strive to offer ________ products and services as well as locate manufacturing,research and development,and marketing activities in a limited number of locations.


A) widely differentiated
B) more expensive local
C) internationally differentiated
D) standardized

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Regions represent the outcomes of centuries of political and cultural history that results in not only ________ but also mutual ________.


A) differences; expectations
B) similarities; expectations
C) commonalities; losses
D) commonalities; affinities

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The trend towards worldwide markets makes it easier to predict where competitors will spring up.

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Statistics indicate that over half of the world output now comes from emerging markets.This is leading to a(n) ________ of living standards across the globe and is changing the face of business.


A) divergence
B) convergence
C) expansion
D) contraction

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Wages in developing markets can be volatile and spike dramatically.The United States can be ________ on a wage basis if its average wages decline.


A) less competitive
B) more competitive
C) more risky
D) more volatile

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