Question 1

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________.
a. exploratory research
b. causal research
c. descriptive research
d. none of the above

Accepted Answer

The answer of Research that is designed to determine whether...

Question 2

The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

Accepted Answer

A) True 
 B)False

Question 3

Simulated Test markets can normally be conducted more quickly, at lower cost, and produce highly predictive results.

Accepted Answer

A) True 
 B)False

Question 4

Correlation is proof of causation.

Accepted Answer

A) True 
 B)False

Question 5

Field experiments in marketing are conducted in the actual marketplace.

Accepted Answer

A) True 
 B)False

Question 6

This true experimental design involves random assignment of subjects to experimental and control groups, but no premeasurement of the dependent variable.

Accepted Answer

A)   Solomon four-group design
B)   before and after with control group
C)   after only with control group
D)   one group pretest and posttest design
E)   none of the above

Question 7

Which of the following is not a benefit of test marketing?

Accepted Answer

A)   estimate of market potential
B)   exposure of the new product to the competition
C)   identification of weak areas of the marketing mix
D)   provide management with strategic information about product performance
E)   All of the above are benefits of test marketing.

Question 8

Experiments are especially effective in showing causality because they are able to do what?

Accepted Answer

A)   show correlation
B)   demonstrate concomitant variation
C)   demonstrate an appropriate time order of occurrence
D)   eliminate other possible causal factors
E)   none of the above

Question 9

In order to show that variable A causes variable B, A must occur:

Accepted Answer

A)   after B.
B)   before B.
C)   simultaneously with B.
D)   none of the above

Question 10

The "treatment" is also referred to as which of the following?

Accepted Answer

A)   increase in sales
B)   change in market share
C)   gross margin
D)   independent variable
E)   none of the above

Question 11

Which of the following is not a precondition for causation?

Accepted Answer

A)   the effect variable
B)   correlation
C)   appropriate time order of occurrence
D)   elimination of other possible causal factors
E)   All of the above are preconditions for causation.

Question 12

Sales are a common dependent variable in marketing experiments.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following types of research allows the researcher to show causation?

Accepted Answer

A)   survey
B)   observation
C)   experiment
D)   none of the above

Question 14

Laboratory experiments are usually conducted in uncontrolled settings.

Accepted Answer

A) True 
 B)False

Question 15

Two variables must be correlated to be causally related.

Accepted Answer

A) True 
 B)False

Question 16

__________ refers to changes in subjects throughout the course of the experiment that are a function of time, such as getting older, tiring, etc.

Accepted Answer

A)   Maturation
B)   History
C)   Selection bias
D)   Mortality
E)   none of the above

Question 17

Marketing Research firms often have exclusive rights to doing interviews in shopping malls they have contracts with. They also often maintain facilities within the mall. Such firms might set up an artificial store within the mall to test advertising or sales promotion associated with such a store. Discuss the type of experiment being conducted if the marketing research firm offers an incentive to persons in the mall, such as those participating in mall intercept interviews, who would be observed as they interact with the promotional materials in artificial store.

Accepted Answer

The marketing research firm is setting u...

Question 18

When respondents drop out of an experiment before it is completed, this is referred to as ________________.

Accepted Answer

A)   maturation
B)   history
C)   instrument variation
D)   mortality
E)   selection bias

Question 19

Test markets are which of the following type of experiment?

Accepted Answer

A)   controlled experiment
B)   exploratory experiment
C)   field experiment
D)   laboratory experiment
E)   none of the above

Question 20

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales, the shelf position is considered the __________variable.

Accepted Answer

A)   correlation
B)   dependent
C)   independent
D)   concomitant
E)   none of the above

Exam 8: Primary Data Collection: Experimentation and Test Markets

Correct Answer
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The marketing research firm is setting u...
View Answer

Two variables must be correlated to be causally related.

Correct Answer
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Laboratory experiments are usually conducted in uncontrolled settings.

Correct Answer
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Sales are a common dependent variable in marketing experiments.

Correct Answer
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The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

Correct Answer
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The "treatment" is also referred to as which of the following?

Correct Answer
verified

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales, the shelf position is considered the __________variable.

Correct Answer
verified

Simulated Test markets can normally be conducted more quickly, at lower cost, and produce highly predictive results.

Correct Answer
verified

__________ refers to changes in subjects throughout the course of the experiment that are a function of time, such as getting older, tiring, etc.

Correct Answer
verified

In order to show that variable A causes variable B, A must occur:

Correct Answer
verified

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________. a. exploratory research b. causal research c. descriptive research d. none of the above

Correct Answer
verified

Test markets are which of the following type of experiment?

Correct Answer
verified

Experiments are especially effective in showing causality because they are able to do what?

Correct Answer
verified

Field experiments in marketing are conducted in the actual marketplace.

Correct Answer
verified

Which of the following is not a precondition for causation?

Correct Answer
verified

Correlation is proof of causation.

Correct Answer
verified

This true experimental design involves random assignment of subjects to experimental and control groups, but no premeasurement of the dependent variable.

Correct Answer
verified

Which of the following is not a benefit of test marketing?

Correct Answer
verified

Which of the following types of research allows the researcher to show causation?

Correct Answer
verified

When respondents drop out of an experiment before it is completed, this is referred to as ________________.

Correct Answer
verified

Exam 8: Primary Data Collection: Experimentation and Test Markets

Correct AnswerverifiedThe marketing research firm is setting u...View AnswerShow Answer

Two variables must be correlated to be causally related.

Correct AnswerverifiedShow Answer

Laboratory experiments are usually conducted in uncontrolled settings.

Correct AnswerverifiedShow Answer

Sales are a common dependent variable in marketing experiments.

Correct AnswerverifiedShow Answer

The extent to which the results of an experiment can be generalized to represent what would happen in a population is referred to as internal validity.

Correct AnswerverifiedShow Answer

The "treatment" is also referred to as which of the following?

Correct AnswerverifiedShow Answer

In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales, the shelf position is considered the __________variable.

Correct AnswerverifiedShow Answer

Simulated Test markets can normally be conducted more quickly, at lower cost, and produce highly predictive results.

Correct AnswerverifiedShow Answer

__________ refers to changes in subjects throughout the course of the experiment that are a function of time, such as getting older, tiring, etc.

Correct AnswerverifiedShow Answer

In order to show that variable A causes variable B, A must occur:

Correct AnswerverifiedShow Answer

Research that is designed to determine whether a change in one variable likely caused change in another variable is referred to as _______________. a. exploratory research b. causal research c. descriptive research d. none of the above

Correct AnswerverifiedShow Answer

Test markets are which of the following type of experiment?

Correct AnswerverifiedShow Answer

Experiments are especially effective in showing causality because they are able to do what?

Correct AnswerverifiedShow Answer

Field experiments in marketing are conducted in the actual marketplace.

Correct AnswerverifiedShow Answer

Which of the following is not a precondition for causation?

Correct AnswerverifiedShow Answer

Correlation is proof of causation.

Correct AnswerverifiedShow Answer

This true experimental design involves random assignment of subjects to experimental and control groups, but no premeasurement of the dependent variable.

Correct AnswerverifiedShow Answer

Which of the following is not a benefit of test marketing?

Correct AnswerverifiedShow Answer

Which of the following types of research allows the researcher to show causation?

Correct AnswerverifiedShow Answer

When respondents drop out of an experiment before it is completed, this is referred to as ________________.

Correct AnswerverifiedShow Answer

Correct Answer
verified
The marketing research firm is setting u...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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