Question 1

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because:

Accepted Answer

A)  they speak different languages and come from different cultures.
B)  Asians do not respond to marketing efforts.
C)  there are not enough Asians in the United States to effectively target.
D)  each major city tends to have only one group of Asians in large numbers.
E)  one strategy is likely to be more expensive than multiple strategies.

Question 2

In the immediate environment,a key factor that affects the consumer is:

Accepted Answer

A)  demographics.
B)  cultural values.
C)  social trends.
D)  the firm itself.
E)  technological advances.

Question 3

Marketers have learned that culture influences ________ consumers buy.

Accepted Answer

A)  what
B)  how
C)  where
D)  when
E)  all of these

Question 4

Identifiable elements of a country's culture include:

Accepted Answer

A)  dress
B)  symbols
C)  ceremonies
D)  language differences
E)  all of these

Question 5

Though Asian Americans comprise only 3 percent of the U.S.population,they represent:

Accepted Answer

A)  the fastest growing minority population.
B)  the easiest minority group to access.
C)  a large proportion of the minorities in the Midwest.
D)  a uniform group of consumers with a common language and cultural background.
E)  all of these.

Question 6

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country they are called grinders.This is an example of what type of macroenvironmental factor?

Accepted Answer

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Question 7

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in target markets.

Accepted Answer

A) True 
 B)False

Question 8

The global spread of technology has eliminated all differences between cultures.

Accepted Answer

A) True 
 B)False

Question 9

Typical demographic data include:

Accepted Answer

A)  gender
B)  income
C)  race
D)  geographic region
E)  all of these

Question 10

As the Euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

Accepted Answer

A) True 
 B)False

Question 11

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can:

Accepted Answer

A)  avoid cognitive dissonance.
B)  identify potential opportunities.
C)  implement just-in-time marketing promotions.
D)  create new demographic groups.
E)  all of these.

Question 12

Roddy walks away from salespeople who give him the "hard sell." He rarely watches television and spends more time on the Internet.Roddy is most likely to be a member of the ___________________ generational cohort.

Accepted Answer

A)  Senior
B)  Baby Boomer
C)  Generation W
D)  Generation X
E)  Generation Y

Question 13

The U.S.Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations.Which of the following was NOT one of the results?

Accepted Answer

A)  Honest telemarketers found it easier to reach customers.
B)  Dishonest telemarketers found it relatively easier to get through.
C)  Consumers received fewer telephone calls.
D)  Companies were forced to move away from telemarketing approaches.
E)  All of these were results.

Question 14

Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos.These consumers:

Accepted Answer

A)  value contributing to a greener environment.
B)  are economically irrational.
C)  are responding to global corporate pressure for social responsibility.
D)  would prefer an SUV.
E)  all of these.

Question 15

Demographics are transmitted by words,literature,and institutions from generation to generation.

Accepted Answer

A) True 
 B)False

Question 16

Gretchen has a job that requires working late several nights a week.This puts a lot of strain on her to find time to shop and prepare meals for her family.Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except:

Accepted Answer

A)  creating "ready to heat" meals that would allow Gretchen to have freshly prepared meals.
B)  developing meals with pre-cut and pre-measured ingredients that would allow Gretchen to cook them at home.
C)  staying open late.
D)  advertising their products heavily on daytime television.
E)  using creative check-out procedures so Gretchen can finish her shopping quickly.

Question 17

Tweens rarely use any type of technology.

Accepted Answer

A) True 
 B)False

Question 18

Strategic efforts to supply consumers with environmentally friendly merchandise are called:

Accepted Answer

A)  the uncommon truth.
B)  green marketing.
C)  the green generation.
D)  the inconvenient truth.
E)  earth marketing.

Question 19

For some products,marketers can combine education level with other data like occupation and income to obtain:

Accepted Answer

A)  a sense of consumers' regional culture.
B)  consumers' value sensitivity quotient (VSQ) .
C)  the educational value equation.
D)  complete profiles of individual consumers.
E)  useful predictions of purchase behavior.

Question 20

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is:

Accepted Answer

A)  external.
B)  easier to understand.
C)  easier to control.
D)  the same as the immediate environment.
E)  fundamental to creating core competency.

Exam 4: Analyzing the Marketing Environment

Tweens rarely use any type of technology.

Correct AnswerverifiedShow Answer

Though Asian Americans comprise only 3 percent of the U.S.population,they represent:

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For some products,marketers can combine education level with other data like occupation and income to obtain:

Correct AnswerverifiedShow Answer

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in target markets.

Correct AnswerverifiedShow Answer

The global spread of technology has eliminated all differences between cultures.

Correct AnswerverifiedShow Answer

Identifiable elements of a country's culture include:

Correct AnswerverifiedShow Answer

Roddy walks away from salespeople who give him the "hard sell." He rarely watches television and spends more time on the Internet.Roddy is most likely to be a member of the ___________________ generational cohort.

Correct AnswerverifiedShow Answer

Marketers have learned that culture influences ________ consumers buy.

Correct AnswerverifiedShow Answer

As the Euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

Correct AnswerverifiedShow Answer

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can:

Correct AnswerverifiedShow Answer

The U.S.Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations.Which of the following was NOT one of the results?

Correct AnswerverifiedShow Answer

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is:

Correct AnswerverifiedShow Answer

Demographics are transmitted by words,literature,and institutions from generation to generation.

Correct AnswerverifiedShow Answer

Strategic efforts to supply consumers with environmentally friendly merchandise are called:

Correct AnswerverifiedShow Answer

Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos.These consumers:

Correct AnswerverifiedShow Answer

In the immediate environment,a key factor that affects the consumer is:

Correct AnswerverifiedShow Answer

Typical demographic data include:

Correct AnswerverifiedShow Answer

Gretchen has a job that requires working late several nights a week.This puts a lot of strain on her to find time to shop and prepare meals for her family.Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except:

Correct AnswerverifiedShow Answer

Marketers should not assume that they can target all Asian consumers in the United States with one strategy because:

Correct AnswerverifiedShow Answer

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country they are called grinders.This is an example of what type of macroenvironmental factor?

Correct AnswerverifiedThis is an...View AnswerShow Answer

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