Question 1

What is the other name for the AIDA model?

Accepted Answer

The answer of What is the other name for the...

Question 2

The IMC communication process includes all of the following EXCEPT:

Accepted Answer

A)   the instructor.
B)   the sender.
C)   the transmitter.
D)   the communication channel.
E)   the receiver.

Question 3

Carlos owns a chain of retail electronic stores.He is evaluating how he allocates his firm's IMC budget.He receives offers from a variety of advertising media,spends money on his firm's public relations efforts,and is considering electronic media alternatives.Carl recognizes each IMC alternative:

Accepted Answer

A)   can be evaluated using Web-tracking software.
B)   is part of the whole.
C)   is part of noncommercial free speech.
D)   is less important than stealth marketing.
E)   is dictated by the nature of the supply chain.

Question 4

Personal selling can only be successful through the use of print,newspapers,and radio.

Accepted Answer

A) True 
 B)False

Question 5

When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message,she was told the reach was 40,the frequency was 4 and the competitive parity was 10.The gross rating points for her firm's campaign were:

Accepted Answer

A)   160
B)   1600
C)   400
D)   40
E)   The answer cannot be determined from this information.

Question 6

The three elements of any IMC strategy are the consumer,the channels,and

Accepted Answer

A)   direct marketing feedback.
B)   the Web track-software.
C)   the results.
D)   online noise.
E)   event sponsorship.

Question 7

The basic goal of integrated marketing communications is to:

Accepted Answer

A)   communicate the value proposition to the target market.
B)   create desire.
C)   manipulate consumers.
D)   outspend competitors.
E)   tell the world about your company.

Exam 16: Integrated Marketing Communications

Personal selling can only be successful through the use of print,newspapers,and radio.

Correct Answer
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The basic goal of integrated marketing communications is to:

Correct Answer
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Correct Answer
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The IMC communication process includes all of the following EXCEPT:

Correct Answer
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Carlos owns a chain of retail electronic stores.He is evaluating how he allocates his firm's IMC budget.He receives offers from a variety of advertising media,spends money on his firm's public relations efforts,and is considering electronic media alternatives.Carl recognizes each IMC alternative:

Correct Answer
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The three elements of any IMC strategy are the consumer,the channels,and

Correct Answer
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What is the other name for the AIDA model?

Correct Answer
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Exam 16: Integrated Marketing Communications

Personal selling can only be successful through the use of print,newspapers,and radio.

Correct AnswerverifiedShow Answer

The basic goal of integrated marketing communications is to:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The IMC communication process includes all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Carlos owns a chain of retail electronic stores.He is evaluating how he allocates his firm's IMC budget.He receives offers from a variety of advertising media,spends money on his firm's public relations efforts,and is considering electronic media alternatives.Carl recognizes each IMC alternative:

Correct AnswerverifiedShow Answer

The three elements of any IMC strategy are the consumer,the channels,and

Correct AnswerverifiedShow Answer

What is the other name for the AIDA model?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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