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Exam 10: Developing New Products and Services

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Question 61

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Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

A) for labour-intensive, interactive services, the actual providers (the service delivery staff) are part of the customer experience and thus are part of the innovation
B) most service companies focus on creating only incremental improvements
C) most service companies focus on continuous innovation
D) the new-service development process is often easy for the service customer to observe

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Question 62

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Breyers introduced for sale a new line of ice cream flavours in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyers' new product was in the _____ stage of the new-product process.

A) commercialization
B) screening and evaluation
C) business analysis
D) market testing

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Question 63

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Which of the following is the best example of a nondurable good?

Which of the following is NOT an example of a purchase of industrial goods?

Prego recently introduced a Pasta Bake Sauce,which was made so that it was not necessary to pre-cook the pasta before blending pasta,sauce,meat,and cheese in a casserole.Legally,this product would only be considered new:

A company that manufactures door hinges used by GM in its car doors gets increased orders from GM because more consumers are demanding GM vehicles.This illustrates ________ for this __________.

Fortune Brands offers many product lines,including sporting equipment (Titleist golf balls) and plumbing products (Moen faucets) .Together,these product lines are referred to as a(n) :

Industry Canada considers a product new only:

The Build-A-Bear Workshop in West Edmonton Mall sells custom made teddy bears designed to be given as gifts for almost every occasion imaginable.For the Build-A-Bear Workshop,teddy bears are an example of a:

A supplements company has a strategy to minimize the number of products they have to ensure they can best service all of their existing products.In doing so,their corporate goal is to have no more than five _________.

Shopping goods are items:

Consumer goods are products purchased by the ultimate consumer,whereas _____ are products used in the production of other products for ultimate consumers.

IBM's ViaVoice speech recognition software,which enabled users to speak into a computer and have the computer translate their speech to the computer screen meant that people had to learn totally new behaviours to produce word processed documents.This is an example of:

Within each product line,a specific product as noted by a unique brand,size,or price is referred to as the ____________.

Which support good is likely to be purchased using the straight rebuy decision sequence?

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

In a presentation to Senior Management,you show a weighted point system to a number of ideas a cross-functional team generated.At what stage is this presentation most likely to occur?

The Build-A-Bear Workshop in West Edmonton Mall sells custom made Teddy bears designed to be given as gifts for almost every occasion imaginable.The Beary Romantic Curly Teddy is one bear it designed for people to give to each other on Valentine's Day.The Beary Romantic Curly Teddy is an example of a:

Janine recently went gluten free and is purchasing breakfast cereals for the first time.Which statement below best describes her experience?

Use of a tool such as 'Six Sigma' would most commonly be found in which stage of the new-product process?