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Exam 14: Managing Marketing Channels and Supply Chains

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Question 131

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Breath mints,bottled water,and nail clippers would most likely use which density of distribution?

A) intensive distribution
B) extensive distribution
C) selective distribution
D) exclusive distribution

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Question 132

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In the soft-drink industry,the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.This system uses a(n) :

A) service-sponsored franchise
B) service-sponsored retail franchise
C) manufacturer-sponsored wholesale
D) manufacturer-sponsored retail franchise

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Question 133

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The channel strategy demonstrated when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the same tool to the business market using the DeWalt brand name.Black & Decker is using:

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco standards,sometimes with procedures run remotely by Cisco.Most are then drop shipped to buyers,untouched by human hands on Cisco's payroll.The individuals who monitor these transactions and make sure each is performed in a cost effective and timely fashion are engaged in:

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process.While Maytag considered using _____ (allowing customers to purchase at the site) ,Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.

Indirect channels for consumer goods

Describe the end-to-end process of Toyota receiving seats for their vehicles and those vehicles being placed for sale at a dealer.Focus on key factors that will make this process most efficient.

Walmart ensures its customers,those who order online,the ability to pick-up that good within 24 hours at the nearest store.From a transportation perspective,which factor below has the biggest stake at risk to ensure the goods arrive within 24 hours?

Many organizations have realized that customer service is a key element of supply chain management.Firms the world over have discovered that customer service is closely related to customer satisfaction and the sale of goods and services.The logistics manager who seeks to provide clients with complete customer service must satisfy those clients in terms of each of the following EXCEPT:

Logistics is most closely related to which element of the marketing mix?

Safeway supermarkets operate their own bakeries.This illustrates:

Which conflict occurs when a franchised Cadillac dealer complains to General Motors that another franchised Cadillac dealer has located too close to its dealership?

Figure: 14-1 -A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to Figure 14-1,the term that would be used to describe the intermediary in Cell "E," would be __________.

Apple Inc.sells its products in its own retail stores,through its own website,and through other retailers such as Best Buy.Apple is using:

When Kraft Foods introduced Planters Trail Mix snack food,it was a low-involvement convenience product.Which type of distribution should Kraft have used with this new product?

Producers can find it difficult to use dual distribution because:

Suppose a large retail chain is considering increasing the number of distribution centres that serve its retail stores from 6 to 20.If the number of suppliers,retail outlets,and customers remain unchanged,which of the following statements accurately describes what will happen as a result of this expansion?

Describe how social media platforms,such as Facebook,could be used as an electronic marketing channel?

All of the following are major considerations for satisfying buyer requirements when designing distribution channels,except:

Specialty products or services-for example,automobiles,some women's fragrances,men's suits,and yachts-will likely benefit most from: