FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 2: Value and the Consumer Behavior Value Framework

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Multiple Choice

Review LaterAdd Note

Review Later

_____ are unique to a time or place that can affect consumer decision making and the value received from consumption.

A) Situational influences
B) Temporal factors
C) Social influences
D) Internal factors
E) Socio-environmental factors

Correct Answer

verified

Show Answer

Question 2

Multiple Choice

Review LaterAdd Note

Review Later

SUPERFOCUS SCENARIO Superfocus is a revolutionary concept in eyeglasses--it even received a 2010 The Wall Street Journal innovation award. It is a type of eyeglass that allows the wearer to change correction without changing glasses, or having to look through a certain part of the lens like bifocal and progressive lens wearers must do. The round lenses are actually two lenses with a clear fluid in-between. The outer lens is hard, while the inner lens is flexible. There's a little slider on the bridge that, when moved, pushes the fluid and changes the shape of the inner, flexible lens. That, in turn, changes the correction, so a user can see near, far, and everything in-between just by changing the position of the slider. The only catch is that the lenses have to be perfectly round and the frames need to be made out of stainless steel or titanium aluminum. This limits the frame style and color choices for consumers. Superfocus can be purchased through eye care professionals or directly from the manufacturer online. The company has recently started using direct-response television advertising to drive traffic to the website so consumers can learn more about this product and sign up for a free trial offer. With prices starting at $700 a pair, the free trial might help overcome some resistance due to the relatively high price. -Refer to Superfocus Scenario.People who need multifocal lenses are the company's _____ market.

A) capital
B) target
C) dominant
D) focal
E) augmented

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

Which of the following terms refers to a personal assessment of the net worth a consumer obtains from an activity?

Consumer segments exist because different consumers do not value different alternatives the same way.

Relationship quality reflects the connectedness between a consumer and a retailer,brand,or service provider.

A perceptual map is used to depict graphically the positioning of competing products.

Prime's is a company that manufactures and markets suits for professional kayakers.These consumers are predominantly males in the age group of 25-45 years.This market segment that Prime's serves with a specific marketing mix is called its _____.

Product differentiation is a marketplace condition in which consumers do not view all competing products as identical to one another.

A marketing strategy provides an operating orientation for the company.

According to the Customer Relationship Management (CRM) orientation:

Which of the following is used to depict graphically the positioning of competing products?

_____ value is the immediate gratification that comes from experiencing some activity.

Internal influences on the consumption process include factors,such as social class.

All the customers are equally valuable to a firm.

The presence of music in an environment may shape consumer behavior and even change buying patterns.In this case,music is an example of a _____.

Which of the following is an external influence on consumer value?

_____ is the separation of a market into groups based on the different demand curves associated with each group.

A corporate strategy is the way a company goes about creating value for customers.

SUPERFOCUS SCENARIO Superfocus is a revolutionary concept in eyeglasses--it even received a 2010 The Wall Street Journal innovation award. It is a type of eyeglass that allows the wearer to change correction without changing glasses, or having to look through a certain part of the lens like bifocal and progressive lens wearers must do. The round lenses are actually two lenses with a clear fluid in-between. The outer lens is hard, while the inner lens is flexible. There's a little slider on the bridge that, when moved, pushes the fluid and changes the shape of the inner, flexible lens. That, in turn, changes the correction, so a user can see near, far, and everything in-between just by changing the position of the slider. The only catch is that the lenses have to be perfectly round and the frames need to be made out of stainless steel or titanium aluminum. This limits the frame style and color choices for consumers. Superfocus can be purchased through eye care professionals or directly from the manufacturer online. The company has recently started using direct-response television advertising to drive traffic to the website so consumers can learn more about this product and sign up for a free trial offer. With prices starting at $700 a pair, the free trial might help overcome some resistance due to the relatively high price. -Refer to Superfocus Scenario.Superfocus is trying to separate its market into different groups based on age so that it can create customized products for each group.This indicates that Superfocus is conducting the process of _____.

The segment or segments of a market that a company serves to is called the focal market.