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Exam 13: Marketing Channels and Supply-Chain Management

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Question 61

Multiple Choice

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The objective of inventory management is to minimize inventory costs while

A) having only enough supplies on hand as needed for production or resale.
B) increasing stockouts.
C) eliminating safety stock.
D) maintaining an adequate supply of goods to satisfy customers.
E) facilitating electronic data interchange.

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Question 62

Multiple Choice

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Tying agreements occur when a

A) producer distributes the same product through two or more different channels.
B) manufacturer forbids an intermediary to carry products of competing manufacturers.
C) supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well.
D) producer refuses to deal to channel members that seem unethical or illegitimate.
E) manufacturer prohibits intermediaries from selling its products outside designated sales territories.

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Question 63

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When one company in a marketing channel has the ability to influence another member's goal achievement, the company has

Morgan Steel Company leases a warehouse in Jacksonville, Alabama, to serve Deep South markets that are large enough and stable enough to make a long-term commitment to fixed facilities. This is a

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example

When considering the best channel to use, all of the following are true with regard to larger firms except they

As her Internet quilt and bed linen business grew, Hollie could no longer perform all the distribution activities, so she hired a shipper and an information technology firm to assist with these functions. Hollie is using ____ for physical distribution for her business.

Transportation is the least expensive physical distribution function.

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?

The services or responsibilities provided by some intermediaries can be eliminated effectively without causing an increase in the services or responsibilities provided by other intermediaries.

Private warehouses are usually leased or purchased when a firm believes its warehouse needs are so stable that it can make a long-term commitment to fixed facilities.

Intensive distribution is appropriate for shopping products.

Kalder Inc. is using a new just-in-time inventory management system that requires ordering smaller quantities of parts more frequently. The success of its business depends significantly on receiving these parts very quickly, so like many other companies using just-in-time, Kalder Inc. is relying more on the ____ mode of transportation despite its expense.

Which of the following includes activities such as manufacturing, research, sales, advertising, and shipping, as well as involving all entities that facilitate product distribution?

Your firm is launching a new product that everyone believes is going to be a blockbuster. Everyone is geared up to make this product launch the most successful in the firm's history. Your boss instructs you to make sure the product gets the highest intensity of market coverage the firm can support. To achieve this, you will implement which of the following distribution strategies?

Producers do not engage in horizontal integration.

The coordination of all the activities involved with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer is called

Managers and consultants at Colgate-Palmolive are meeting to discuss better ways to package its products to reduce damage and make loading more efficient. The primary function they are trying to improve is

Which mode of transportation hauls more freight than any other?

Supply-chain management includes only producers, wholesalers, retailers, and customers.