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Media saturation refers to how ubiquitou...View Answer
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The term "gatekeeper" refers to people a...View Answer
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The theory that media set the ...View Answer
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Some key ideas appear below.Students might also draw from classroom discussion.If you showed the movie Killing us Softly,this question could be easily modified to include important ideas from this film as well. -Advertising underrepresents women and minorities. -Men are often portrayed as incompetent in caregiving and homemaking tasks.However,male voices are often used in voice-overs for products marketed towards women,reinforcing the idea of men as authorities. -Advertising plays a key role in promoting and pleasing others as foci of women's lives.They reinforce the idea that women need to change themselves in order to be beautiful and remain attractive to a romantic partner.By using certain products,women will make themselves irresistible to men. -Men are usually positioned above women and women are more frequently shown in varying states of undress,which nonverbally represents men as powerful and women as sexualized,vulnerable,and submissive. -Advertising for men often links products with hypermasculinity and violence. Advertising may be even more powerful than other forms of media because 1)we tend to think we are immune to it; 2)we see advertising messages repeatedly,and 3)a majority of ads emphasize visual images,which are less likely to be consciously analyzed than verbal claims.
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The process through which we perceive normal bodies and functions as pathologies,or something wrong.Examples provided in the text are eating disorders,body hair,and male loss of sexual virility.
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Students might focus on the following is...View Answer
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A) complimentary copy.
B) product placement.
C) immersive advertising.
D) editorial advertising.
E) none of the above.
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Trueext messages,comments,rumors,embarra...View Answer
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A) Black men are just as likely as white men to be cast in leading roles now.
B) In advertising, men are portrayed as authorities on homemaking tasks.
C) News coverage of women who have been targets of violence tends to focus on their strength and courage.
D) Television shows today focus equally on men's and women's careers.
E) All of the above.
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False
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The framework for this answer may be fou...View Answer
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A) as a venue for self-development
B) to participate in "sexting"
C) to set up interactions with peers
D) to play games
E) none of the above
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A) It is based on speculation and opinion, not data or facts.
B) It makes us think natural bodily processes are something to correct or stop.
C) It simply exists to sell us products.
D) It only focuses on women.
E) It is not problematic.
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A) powerful.
B) strong.
C) sex object.
D) ambitious.
E) none of the above.
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