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The chief purpose of calculating quantitative industry attractiveness scores for each industry a company has diversified into is to


A) determine which industry is the biggest and fastest growing.
B) get in position to rank the industries from most competitive to least competitive.
C) provide a basis for drawing analysis-based conclusions about the attractiveness of the industries a company has diversified into, both individually and as a group, and further to provide an indication of which industries offer the best and worst long-term prospects.
D) ascertain which industries have the easiest-to-achieve key success factors.
E) rank the attractiveness of the various industry value chains from best to worst.

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Retrenching to a narrower diversification base is


A) usually the most attractive long-run strategy for a broadly diversified company confronted with recession, high interest rates, mounting competitive pressures in several of its businesses, and sluggish growth.
B) a strategy that allows a diversified firm's energies to be concentrated on building strong positions in a smaller number of businesses rather the stretching its resources and managerial attention too thinly across many businesses.
C) an attractive strategy option for revamping a diverse business lineup that lacks strong cross-business financial fit.
D) sometimes an attractive option for deepening a diversified company's technological expertise and supporting a faster rate of product innovation.
E) a strategy best reserved for companies in poor financial shape.

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Cross-business strategic fit in a diversified enterprise is not normally achieved when


A) the management know-how accumulated in one business is transferable to the other.
B) two businesses present opportunities to economize on marketing, selling, and distribution costs.
C) related diversification produces a synergistic performance outcome.
D) the value chain activities of unrelated businesses possess economies of scope and good financial fit.
E) a company can transfer its brand-name reputation to the products of a newly acquired business and add to the competitive power of the new business.

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A sound justification for unrelated diversification is that


A) doing so can result in risk reduction by spreading a company's investments over a set of diverse industries
B) doing so can meet expectations for rapid or continuous growth
C) doing so can stabilize earnings, i.e., market downtrends in some of the company's businesses will be partially offset by cyclical upswings in its other businesses
D) doing so can support managerial motives including the prospects for higher compensation
E) doing so can deliver enhanced shareholder value if an undervalued company can be purchased at a bargain price

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E

Explain the relevance of the following as they relate to building shareholder value via diversification. a. the industry attractiveness test b. the cost of entry test c. the better-off test

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In principle, diversification cannot be ...

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Anna and Martha are owners and managers of A&M, a limited liability corporation (LLC) that provides a wide array of services: mailing, notary services, packaging and pickup for UPS and FedEx, as well as faxing and document scanning. Anna and Martha have asked you, as their consultant, to consider whether or not they might want to diversify into financial planning due to the increasing number of retirees moving into their community. How would you advise Anna and Martha to proceed?


A) Remain on course, but only if your single-business company can achieve profitable growth opportunities in its present industry.
B) A&M needs to develop a corporate-wide strategy.
C) A&M needs to develop a multiline strategy.
D) A&M needs to consider diversification opportunities into financial planning if you have encountered diminishing market opportunities and stagnating sales in your principal business.
E) Remain on course, but only if A&M encounters enhanced market opportunities and increasing sales in its principal business.

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Strategies to restructure a diversified company's business lineup involve


A) revamping the value chains of each of a diversified company's businesses.
B) focusing on restoring the profitability of its money-losing businesses and thereby improving the company's overall profitability.
C) revamping the strategies of its different businesses, especially those that are performing poorly.
D) divesting low-performing businesses that do not fit and acquiring new ones where opportunities are more promising to put a new face on the company's business makeup.
E) broadening the scope of diversification to include a larger number of smaller and more diverse businesses.

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Which is the better approach to diversification-a strategy of related diversification or a strategy of unrelated diversification? Explain and support your answer.

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Any approach to diversification is fine ...

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The strategic options to improve a diversified company's overall performance do not include which of the following categories of actions?


A) broadening the company's business scope by making new acquisitions in new industries
B) increasing dividend payments to shareholders and/or repurchasing shares of the company's stock
C) restructuring the company's business lineup with a combination of divestitures and acquisitions to put a whole new face on the company's business makeup
D) pursuing multinational diversification and striving to globalize the operations of several of the company's business units
E) divesting weak-performing businesses and retrenching to a narrower base of business operations

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How would you explain the difference between a one-business company and a diversified company?


A) The first uses a business-level strategy, while the second uses a set of business strategies and a corporate strategy.
B) The first uses a business-level strategy, while the second uses a corporate-wide strategy.
C) The first uses an operating strategy, while the second uses a business-line strategy.
D) The first uses a functional strategy, while the second uses a business-line strategy.
E) The first uses a single-line strategy, while the second uses a multiline strategy.

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Calculating quantitative attractiveness ratings for the industries a company has diversified into involves


A) determining each industry's key success factors, calculating the ability of the company to be successful on each industry KSF, and obtaining overall measures of the firm's ability to compete successfully in each of its industries based on the combined KSF ratings.
B) determining each industry's competitive advantage factors, calculating the ability of the company to be successful on each competitive advantage factor, and obtaining overall measures of the firm's ability to achieve sustainable competitive advantage in each of its industries based on the combined competitive advantage factor ratings.
C) selecting a set of industry attractiveness measures, weighting the importance of each measure, rating each industry on each attractiveness measure, multiplying the industry ratings by the assigned weight to obtain a weighted rating, adding the weighted ratings for each industry to obtain an overall industry attractiveness score, and using the overall industry attractiveness scores to interpret the attractiveness of all the industries, both individually and as a group.
D) rating the attractiveness of each industry's strategic and resource fits, summing the attractiveness scores, and determining whether the overall scores for the industries as a group are appealing or not.
E) identifying each industry's average profitability, rating the difficulty of achieving average profitability in each industry, and deciding whether the company's prospects for above-average profitability are attractive or unattractive, industry by industry.

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Should a company pursue an unrelated diversification strategy, the types of companies that make particularly attractive acquisition targets would be


A) struggling companies with good turnaround potential, undervalued companies that can be acquired at a bargain price, and companies that have bright growth prospects but are short on investment capital.
B) companies offering the biggest potential to reduce labor costs.
C) cash cow businesses with excellent financial fit.
D) companies that are market leaders in their respective industries.
E) companies that employ the same basic type of competitive strategy as the parent corporation's existing businesses.

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Barbara Rentler, CEO of Ross Stores, Inc. (parent company of Ross Dress for Less and dd's Discount retail chains) is considering broadening her company's business scope, by building positions in new related or unrelated businesses. Ms. Rentler would be advised to pursue a diversification strategy for all of the following reasons except


A) Ross has resources or capabilities that are eminently transferable to other related or complementary businesses.
B) Ross's growth is sluggish and it wants the sales and profit boost that a new business can provide.
C) Ross's management wants to lessen the company's vulnerability to seasonal or recessionary influences or to threats from emerging new technologies, legislative regulations, and new product innovations that alter buyer preferences and resource requirements.
D) Ross wants to make new acquisitions to strengthen or complement some of its present businesses, market positioning, and competitive capabilities.
E) Ross's top management wants to increase its compensation.

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The two biggest drawbacks or disadvantages of unrelated diversification are


A) the difficulties of passing the cost of entry test and the ease with which top managers can make the mistake of diversifying into businesses where competition is too intense.
B) the difficulties of capturing financial fit and having insufficient financial resources to spread business risk across many different lines of business.
C) the demanding managerial requirements and the limited competitive advantage potential due to lack of cross-business strategic fit benefits.
D) ending up with too many cash hog businesses and too much diversity among the competitive strategies of the businesses it has diversified into.
E) the difficulties of achieving economies of scope and conflicts/incompatibility among the competitive strategies of the company's different businesses.

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C

Once a company has diversified into a collection of related or unrelated businesses and concludes that some strategy adjustments are needed, which one of the following is not one of the main strategy options that a company can pursue?


A) multinational diversification
B) restructure the company's business lineup with a combination of divestitures and new acquisitions
C) craft new initiatives designed to build/enhance the reputation and image of the company
D) divest some businesses and retrench to a narrower diversification base
E) broaden the diversification base

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An umbrella brand


A) is a generalized resource that can be leveraged in unrelated diversification.
B) is a brand name that can steer a narrow assortment of business types.
C) represents a public disclosure spotlighting the corporate image.
D) represents an overall corporate marker covering its overriding image of sustainability and responsibility.
E) is a specialized resource designed to influence profit growth.

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What is the industry attractiveness test? How is it used to evaluate a diversified company's business lineup? Why is it relevant?

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The industry to be entered through diver...

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Of the following strategic fit opportunities, which choice is not supportive of related business activities?


A) transferring specialized expertise, technological know-how, or other valuable resources and capabilities from one business's value chain to another's
B) cost sharing between businesses by combining their related value chain activities into a single operation
C) overhauling and streamlining the operations of the business by refocusing value chain activities toward businesses that can provide a superior job of parenting
D) exploiting common use of a well-known brand name
E) sharing other resources (besides brands) that support corresponding value chain activities across businesses

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The tests of whether a diversified company's businesses exhibit resource fit do not include whether


A) the excess cash flows generated by cash cow businesses are sufficient to cover the negative cash flows of its cash hog businesses.
B) a business adequately contributes to achieving the corporate parent's performance targets.
C) the company has adequate financial strength to fund its different businesses and maintain a healthy credit rating.
D) the corporate parent has sufficient cash to fund the needs of its individual businesses and pay dividends to shareholders without having to borrow money.
E) the corporate parent has or can develop sufficient resource strengths and competitive capabilities to be successful in each of the businesses it has diversified into.

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The task of crafting a company's overall corporate strategy for a diversified company encompasses all of the following except


A) picking the new industries to enter and deciding on the means of entry.
B) initiating actions to boost the combined performance of the corporation's collection of businesses.
C) pursuing opportunities to leverage cross-business value chain relationships and strategic fit into competitive advantage.
D) establishing investment priorities and steering corporate resources into the most attractive business units.
E) divesting well-performing businesses.

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E

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