Question 1

Industry observers expect the popularity of home shopping to increase during the next few years due to:

Accepted Answer

A)   the formation of European Union.
B)   the economic development in India.
C)   the introduction of interactive television.
D)   the introduction of iPhone.
E)   the introduction of TV shops.

Question 2

In fall 2002,a new Broadway production of Puccini's La Boheme was set in Paris circa 1957.The stage set included billboards for luxury pen maker Montblanc and Piper-Heidsieck champagne.This is an example of:

Accepted Answer

A)   consumer sales promotion.
B)   sampling.
C)   product placement.
D)   trade sales promotion.
E)   global awareness. C

Question 3

Overall,sales promotion tools,such as coupons,are used less frequently as consumer products companies increase budget allocations for media advertising.

Accepted Answer

A) True 
 B)False

Question 4

The U.S.-style "I'll do whatever it takes to get your business" has proven to be a successful selling approach throughout the world.

Accepted Answer

A) True 
 B)False

Question 5

The authors of one study noted that Nestlé and other large companies that once had a polycentric approach to consumer and trade sales promotions have redesigned their efforts.Based on a study by Kashani and Quelch,identify factors that contribute to more headquarters involvement in the sales promotions effort.

Accepted Answer

As with other aspects of marketing commu...

Question 6

In Hong Kong and Singapore,Western catalogers are finding it easy to market because of all of the following reasons except:

Accepted Answer

A)   efficient postal services.
B)   highly educated populations.
C)   wide use of credit cards.
D)   few mail-order companies.
E)   high per capita income.

Question 7

Market maturity can also be different from country to country; consumer sampling and coupons are appropriate for mature markets.

Accepted Answer

A) True 
 B)False

Question 8

Coupons are not a favorite promotion tool for use in:

Accepted Answer

A)   the United Kingdom.
B)   Belgium.
C)   the United States.
D)   Italy.
E)   Malaysia. E

Question 9

A company in which an ethnocentric orientation prevails is likely to utilize primarily ________ in its sales force.

Accepted Answer

A)   host-country nationals
B)   third-country nationals
C)   expatriates
D)   agents of any nationality
E)   agents of host country

Question 10

In China,consumers are reluctant to buy full-sized packages of unfamiliar imported products.In such a marketing environment,sampling is an appropriate promotional strategy.

Accepted Answer

A) True 
 B)False

Question 11

Some advertisers acknowledge that,in Brazil,traditional outdoor advertising may not be the best communication channel.

Accepted Answer

A) True 
 B)False

Question 12

Chinese direct-response television has learned that there are many obstacles that still need to be overcome,which include all of the following except:

Accepted Answer

A)   consumers' savings rate is very low.
B)   limited number of private telephones.
C)   low penetration of credit cards.
D)   delivery logistics in Beijing.
E)   delivery logistics in Shanghai. A

Question 13

Product placement has reached the world of live theater and opera.The difference between product placement and other forms of promotion is:

Accepted Answer

A)   ethical concerns are not taken into account.
B)   viewers are being marketed to subliminally without their consent.
C)   products are focused showing different angles.
D)   prominent personalities add a message about the product.
E)   sponsors are recognized for their contribution.

Question 14

Traditional support media include:

Accepted Answer

A)   indoor posters.
B)   billboards.
C)   newspapers.
D)   magazines.
E)   catalogs.

Question 15

Social couponing is one of the hottest online sales promotion trends.It offers its followers deal-of-the-day coupons that are sponsored by local businesses.

Accepted Answer

A) True 
 B)False

Question 16

In a contest of 45 different languages covering 60 countries,marketers for Axe Apollo invited consumers to fill out an "astronaut profile." This is an example of:

Accepted Answer

A)   promotion of different types for marketing.
B)   promotion of interest in space exploration.
C)   people in different countries prefer different topics.
D)   astronaut profile varies from country to country.
E)   sales promotion by global marketer.

Question 17

PepsiCo experienced great success in Latin America with its Numeromania contest,which lured consumers by promise of big cash prizes.They used the same contest in Poland successfully.This shows that:

Accepted Answer

A)   Numeromania can be used in different languages.
B)   Numeromania can be used in cash starved countries.
C)   leverage experience gained in one country can be used in another country.
D)   economically squeezed consumers love Pepsi.
E)   Numeromania helped in developing a taste for Pepsi in both countries.

Question 18

A company with a polycentric orientation is likely to employ host-country nationals in all but which of the following selling situations?

Accepted Answer

A)   selling high-tech products in developed countries
B)   selling high-tech products in less-developed countries
C)   selling low-tech products in developed countries
D)   selling low-tech products in less-developed countries
E)   none of the above

Question 19

Which country or region offers direct marketers the advantage of a well-developed mailing list industry?

Accepted Answer

A)   the United States
B)   Japan
C)   Western Europe
D)   Latin America
E)   South Korea

Question 20

Promotions designed to increase product availability in distribution channels are known as:

Accepted Answer

A)   sales promotions.
B)   price promotions.
C)   trade sales promotions.
D)   consumer sales promotions.
E)   nonprice promotions.

Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Industry observers expect the popularity of home shopping to increase during the next few years due to:

Correct Answer
verified

In fall 2002,a new Broadway production of Puccini's La Boheme was set in Paris circa 1957.The stage set included billboards for luxury pen maker Montblanc and Piper-Heidsieck champagne.This is an example of:

Correct Answer
verified
C

Overall,sales promotion tools,such as coupons,are used less frequently as consumer products companies increase budget allocations for media advertising.

Correct Answer
verified

The U.S.-style "I'll do whatever it takes to get your business" has proven to be a successful selling approach throughout the world.

Correct Answer
verified

Correct Answer
verified
As with other aspects of marketing commu...
View Answer

In Hong Kong and Singapore,Western catalogers are finding it easy to market because of all of the following reasons except:

Correct Answer
verified

Market maturity can also be different from country to country; consumer sampling and coupons are appropriate for mature markets.

Correct Answer
verified

Coupons are not a favorite promotion tool for use in:

Correct Answer
verified
E

A company in which an ethnocentric orientation prevails is likely to utilize primarily ________ in its sales force.

Correct Answer
verified

In China,consumers are reluctant to buy full-sized packages of unfamiliar imported products.In such a marketing environment,sampling is an appropriate promotional strategy.

Correct Answer
verified

Some advertisers acknowledge that,in Brazil,traditional outdoor advertising may not be the best communication channel.

Correct Answer
verified

Chinese direct-response television has learned that there are many obstacles that still need to be overcome,which include all of the following except:

Correct Answer
verified
A

Product placement has reached the world of live theater and opera.The difference between product placement and other forms of promotion is:

Correct Answer
verified

Traditional support media include:

Correct Answer
verified

Social couponing is one of the hottest online sales promotion trends.It offers its followers deal-of-the-day coupons that are sponsored by local businesses.

Correct Answer
verified

In a contest of 45 different languages covering 60 countries,marketers for Axe Apollo invited consumers to fill out an "astronaut profile." This is an example of:

Correct Answer
verified

PepsiCo experienced great success in Latin America with its Numeromania contest,which lured consumers by promise of big cash prizes.They used the same contest in Poland successfully.This shows that:

Correct Answer
verified

A company with a polycentric orientation is likely to employ host-country nationals in all but which of the following selling situations?

Correct Answer
verified

Which country or region offers direct marketers the advantage of a well-developed mailing list industry?

Correct Answer
verified

Promotions designed to increase product availability in distribution channels are known as:

Correct Answer
verified

Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Industry observers expect the popularity of home shopping to increase during the next few years due to:

Correct AnswerverifiedShow Answer

In fall 2002,a new Broadway production of Puccini's La Boheme was set in Paris circa 1957.The stage set included billboards for luxury pen maker Montblanc and Piper-Heidsieck champagne.This is an example of:

Correct AnswerverifiedC

Overall,sales promotion tools,such as coupons,are used less frequently as consumer products companies increase budget allocations for media advertising.

Correct AnswerverifiedShow Answer

The U.S.-style "I'll do whatever it takes to get your business" has proven to be a successful selling approach throughout the world.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedAs with other aspects of marketing commu...View AnswerShow Answer

In Hong Kong and Singapore,Western catalogers are finding it easy to market because of all of the following reasons except:

Correct AnswerverifiedShow Answer

Market maturity can also be different from country to country; consumer sampling and coupons are appropriate for mature markets.

Correct AnswerverifiedShow Answer

Coupons are not a favorite promotion tool for use in:

Correct AnswerverifiedE

A company in which an ethnocentric orientation prevails is likely to utilize primarily ________ in its sales force.

Correct AnswerverifiedShow Answer

In China,consumers are reluctant to buy full-sized packages of unfamiliar imported products.In such a marketing environment,sampling is an appropriate promotional strategy.

Correct AnswerverifiedShow Answer

Some advertisers acknowledge that,in Brazil,traditional outdoor advertising may not be the best communication channel.

Correct AnswerverifiedShow Answer

Chinese direct-response television has learned that there are many obstacles that still need to be overcome,which include all of the following except:

Correct AnswerverifiedA

Product placement has reached the world of live theater and opera.The difference between product placement and other forms of promotion is:

Correct AnswerverifiedShow Answer

Traditional support media include:

Correct AnswerverifiedShow Answer

Social couponing is one of the hottest online sales promotion trends.It offers its followers deal-of-the-day coupons that are sponsored by local businesses.

Correct AnswerverifiedShow Answer

In a contest of 45 different languages covering 60 countries,marketers for Axe Apollo invited consumers to fill out an "astronaut profile." This is an example of:

Correct AnswerverifiedShow Answer

PepsiCo experienced great success in Latin America with its Numeromania contest,which lured consumers by promise of big cash prizes.They used the same contest in Poland successfully.This shows that:

Correct AnswerverifiedShow Answer

A company with a polycentric orientation is likely to employ host-country nationals in all but which of the following selling situations?

Correct AnswerverifiedShow Answer

Which country or region offers direct marketers the advantage of a well-developed mailing list industry?

Correct AnswerverifiedShow Answer

Promotions designed to increase product availability in distribution channels are known as:

Correct AnswerverifiedShow Answer

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C

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As with other aspects of marketing commu...
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E

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A

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