Question 1

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A)   Select distributors; don't let them select you.
B)   Look for distributors capable of developing markets.
C)   Give local distributors control over marketing strategy.
D)   Treat local distributors as long-term partners.
E)   All of the above are appropriate guidelines.

Question 2

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

Accepted Answer

A) True 
 B)False

Question 3

Laura Ashley,The Body Shop,Victoria's Secret,Starbucks,the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.

Accepted Answer

A) True 
 B)False

Question 4

Physical distribution and logistics are concerned with all but one of the following:

Accepted Answer

A)   order processing.
B)   warehousing.
C)   inventory management.
D)   transportation.
E)   designing in-store displays.

Question 5

Walmart pulled out of Germany and South Korea and Best Buy closed several stores in China.This is an example that illustrates that it is not possible to export a retail business model that has proven successful in the domestic market.

Accepted Answer

A) True 
 B)False

Question 6

In many countries,it is customary to eat horse meat,since the flesh is lean,and high in iron and other nutrients.

Accepted Answer

A) True 
 B)False

Question 7

"Containerization" refers to a company's:

Accepted Answer

A)   designing attractive product packaging that will help a product "sell itself."
B)   use of computer technology to keep a lid on ("contain")  distribution costs.
C)   use of refrigerated warehouses for perishable products.
D)   use of standard-sized shipping boxes that can be transported in various ways.
E)   method of shipment by using oval size steel containers to fit different commodities.

Question 8

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

Accepted Answer

A)   intermodal transportation.
B)   inventory control.
C)   hypermarketing.
D)   "cherry picking" a product.
E)   containerization.

Question 9

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Accepted Answer

A) True 
 B)False

Exam 12: Global Marketing Channels and Physical Distribution

"Containerization" refers to a company's:

Correct Answer
verified

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

Correct Answer
verified

Physical distribution and logistics are concerned with all but one of the following:

Correct Answer
verified

Laura Ashley,The Body Shop,Victoria's Secret,Starbucks,the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.

Correct Answer
verified

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Correct Answer
verified

In many countries,it is customary to eat horse meat,since the flesh is lean,and high in iron and other nutrients.

Correct Answer
verified

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

Correct Answer
verified

Walmart pulled out of Germany and South Korea and Best Buy closed several stores in China.This is an example that illustrates that it is not possible to export a retail business model that has proven successful in the domestic market.

Correct Answer
verified

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Correct Answer
verified

Exam 12: Global Marketing Channels and Physical Distribution

"Containerization" refers to a company's:

Correct AnswerverifiedShow Answer

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

Correct AnswerverifiedShow Answer

Physical distribution and logistics are concerned with all but one of the following:

Correct AnswerverifiedShow Answer

Laura Ashley,The Body Shop,Victoria's Secret,Starbucks,the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.

Correct AnswerverifiedShow Answer

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Correct AnswerverifiedShow Answer

In many countries,it is customary to eat horse meat,since the flesh is lean,and high in iron and other nutrients.

Correct AnswerverifiedShow Answer

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

Correct AnswerverifiedShow Answer

Walmart pulled out of Germany and South Korea and Best Buy closed several stores in China.This is an example that illustrates that it is not possible to export a retail business model that has proven successful in the domestic market.

Correct AnswerverifiedShow Answer

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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