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Exam 12: Analyzing International Opportunities

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Question 21

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Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. -Which of these methods would you advise for collecting information in Country A?

A) Secondary market research
B) Verbal questioning
C) Written surveys
D) Consumer panel

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Question 22

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The sensitivity of demand for a product relative to changes in income is called ________.

A) income elasticity
B) product elasticity
C) the relativity principle
D) the market intensity

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Question 23

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Given technological advances in emerging and developing nations, previously gathered quality information is easy to obtain.

When creating a market-potential indicator for an emerging market, the ________ factor attempts to assess channels of distribution and communication.

Scenario: Rookie Chong John Chong is a rookie in global business, but wants to sell his product, Zulu doll, in every corner of the world. He wants to examine every potential market but wants to keep the costs low. John has asked you to explain a few things about analyzing international markets. -If John is examining government regulations and bureaucracy in a market, he is in which stage of the screening process?

The process of collecting and analyzing original data and applying the results to current research needs is called ________.

Examples of income-elastic products include all of the following EXCEPT ________.

When creating a market-potential indicator for an emerging market, ________ attempts to estimate the extent to which free-market principles predominate.

The three main difficulties associated with conducting international market research are availability of data, measurability of data, and comparability of data.

All of the following are main difficulties associated with conducting international market research EXCEPT ________.

Recognizing a lack of demand for snow skis in Indonesia would take place during the ________ stage of the screening process for potential markets and sites.

When creating a market-potential indicator for an emerging market, ________ attempts to estimate market openness.

Industry data cannot tell us how individuals feel about a company or its products.

When creating a market-potential indicator for an emerging market, one way to estimate market receptivity is by determining a nation's volume of international trade as a percent of GDP.

When creating a market-potential indicator for an emerging market, market consumption capacity is often estimated from the percentage of a market's population in the ________.

When creating a market-potential indicator for an emerging market, market size does not estimate the size of a market for a particular product, but rather the size of the overall economy.

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. -If Susan wants to get information in the least expensive way, she should use ________.

Measuring market or site potential takes place during the ________ stage of the screening process for potential markets and sites.

Research in which people record in personal diaries information on their attitudes, behaviors, or purchasing habits is called a ________.

Scenario: Markowitz Tools Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her research to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. -Which of these methods may be appropriate in Country B for collecting information about people's attitudes, behaviors, and purchasing habits?