Question 1

The world's leading portal/search engine site, in terms of unique visitors, is:

Accepted Answer

A)   Yahoo.
B)   MSN/Bing.
C)   AOL.
D)   Google.

Question 2

Which social network functionality allows users to create Web pages that describe themselves?

Accepted Answer

A)   friends network
B)   profiles
C)   storage
D)   membership management tools

Question 3

The term ________ refers to the advantages conferred the larger an auction site becomes in terms of visitors and products for sale.

Accepted Answer

The answer of The term ________ refers to the advantages...

Question 4

A(n) ________ offer members focused discussion groups, help, information, and knowledge related to an area of shared practice.

Accepted Answer

The answer of A(n) ________ offer members focused discussion groups,...

Question 5

If an auction uses a(n) ________, there will be multiple winners and they all will pay the same price.

Accepted Answer

uniform pr...

Question 6

Which of the following statements illustrates the network effects that portals are subject to?

Accepted Answer

A)   Specialized vertical market portals attract only 2-10 percent of the audience, while a few large megaportals garner most of the market.
B)   The value of the portal to advertisers and consumers increases geometrically as reach increases.
C)   The greater the amount of content provided by a portal, the greater its value to the community.
D)   The greater number of portals available, the greater the potential audience for each.

Question 7

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Accepted Answer

A)   type of product
B)   type of auction
C)   location of auction
D)   bid increments

Question 8

What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?

Accepted Answer

The costs for buyers when they participa...

Question 9

Priceline.com is an example of a(n) :

Accepted Answer

A)   English auction.
B)   Dutch auction.
C)   group buying auction.
D)   name your own price auction.

Question 10

The profit a seller makes at auction is a function of all of the following except:

Accepted Answer

A)   arrival rate.
B)   auction length.
C)   the number of units for auction.
D)   bid increments.

Question 11

Threatening negative feedback in return for a benefit is an example of:

Accepted Answer

A)   feedback extortion.
B)   offensive shill feedback.
C)   defensive shill feedback.
D)   sending spam.

Question 12

Which of the following is a common problem in sealed bid markets?

Accepted Answer

A)   bid rigging
B)   discriminatory pricing
C)   persistent bidding
D)   seller nonperformance

Question 13

________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.

Accepted Answer

The answer of ________ are markets in which prices are...

Question 14

The stock market is an example of a(n) :

Accepted Answer

A)   English auction.
B)   group buying auction.
C)   Dutch auction.
D)   double auction.

Question 15

Which of the following is not a true statement?

Accepted Answer

A)   Auctions create market efficiency.
B)   Auctions eliminate inter-market price differences.
C)   The Internet has increased the liquidity of traditional auctions.
D)   Auctions make it more difficult for merchants to engage in price discrimination.

Question 16

________ is defined in the text as the average of prices for that product or service in a variety of dynamic and fixed-price markets around the world.

Accepted Answer

The answer of ________ is defined in the text as...

Question 17

Describe the major types of Internet portals and explain the portal business model.

Accepted Answer

Web portals are the gateways to the bill...

Question 18

A(n) ________ facilitates group buying of products at dynamically adjusted discount prices based on high-volume purchases.

Accepted Answer

The answer of A(n) ________ facilitates group buying of products...

Question 19

Most of today's well-known portals began as search engines.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is an example of a specialized auction site?

Accepted Answer

A)   eBay
B)   uBid
C)   BidZ
D)   eBid

Exam 11: Social Networks, Auctions, and Portals

________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.

Correct AnswerverifiedShow Answer

A(n) ________ facilitates group buying of products at dynamically adjusted discount prices based on high-volume purchases.

Correct AnswerverifiedShow Answer

Describe the major types of Internet portals and explain the portal business model.

Correct AnswerverifiedWeb portals are the gateways to the bill...View AnswerShow Answer

Which social network functionality allows users to create Web pages that describe themselves?

Correct AnswerverifiedShow Answer

If an auction uses a(n) ________, there will be multiple winners and they all will pay the same price.

Correct Answerverifieduniform pr...View AnswerShow Answer

The term ________ refers to the advantages conferred the larger an auction site becomes in terms of visitors and products for sale.

Correct AnswerverifiedShow Answer

Which of the following is not a true statement?

Correct AnswerverifiedShow Answer

Priceline.com is an example of a(n) :

Correct AnswerverifiedShow Answer

A(n) ________ offer members focused discussion groups, help, information, and knowledge related to an area of shared practice.

Correct AnswerverifiedShow Answer

Which of the following is an example of a specialized auction site?

Correct AnswerverifiedShow Answer

Which of the following is a common problem in sealed bid markets?

Correct AnswerverifiedShow Answer

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Correct AnswerverifiedShow Answer

The profit a seller makes at auction is a function of all of the following except:

Correct AnswerverifiedShow Answer

Which of the following statements illustrates the network effects that portals are subject to?

Correct AnswerverifiedShow Answer

The stock market is an example of a(n) :

Correct AnswerverifiedShow Answer

The world's leading portal/search engine site, in terms of unique visitors, is:

Correct AnswerverifiedShow Answer

Threatening negative feedback in return for a benefit is an example of:

Correct AnswerverifiedShow Answer

________ is defined in the text as the average of prices for that product or service in a variety of dynamic and fixed-price markets around the world.

Correct AnswerverifiedShow Answer

What are the costs and risks for buyers at an auction and how have auction sites sought to reduce these risks?

Correct AnswerverifiedThe costs for buyers when they participa...View AnswerShow Answer

Most of today's well-known portals began as search engines.

Correct AnswerverifiedShow Answer

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Web portals are the gateways to the bill...
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uniform pr...
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The costs for buyers when they participa...
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Correct Answer
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