Question 1

__________________________ refers to the use of the Internet and the Web to transact business.

Accepted Answer

The answer of __________________________ refers to the use of the...

Question 2

_____________________are independently owned third-party Net marketplaces that connect thousands of suppliers and buyers for spot purchasing.

Accepted Answer

The answer of _____________________are independently owned third-party Net marketplaces that...

Question 3

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Accepted Answer

A)   transparency
B)   asymmetry
C)   complexity
D)   discriminationE) A) and B)
F) A) and D)

Question 4

The Internet enables ________ marketing,by leveraging the fact that there is always some demand,however small,for a product.

Accepted Answer

The answer of The Internet enables ________ marketing,by leveraging the...

Question 5

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 6

_____________________________ are the effort required to find suitable products.

Accepted Answer

A)   Transaction costs
B)   Search costs
C)   Menu costs
D)   Marginal costsE) B) and C)
F) A) and B)

Question 7

Which of the following is not one of the unique features of e-commerce technology?

Accepted Answer

A)   information density
B)   transparency
C)   richness
D)   social technologyE) B) and C)
F) A) and B)

Question 8

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual,regular basis?

Accepted Answer

A)   subscription
B)   free/freemium
C)   transaction fee
D)   salesE) A) and B)
F) B) and D)

Question 9

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary.A sample answe...

Question 10

Describe the overall process and main decisions involved in planning a new e-commerce site.

Accepted Answer

There are two main challenges to buildin...

Question 11

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary.A sample answe...

Question 12

In the __________________________________,firms offer basic services or content for free while charging a premium for advanced or special features.

Accepted Answer

A)   transaction fee revenue model
B)   free/freemium revenue model
C)   subscription revenue model
D)   sales revenue modelE) All of the above
F) A) and C)

Question 13

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Accepted Answer

A)   ubiquity
B)   personalization/customization
C)   richness
D)   interactivityE) A) and B)
F) A) and D)

Question 14

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Accepted Answer

A) True 
 B)False

Question 15

Information density refers to the

Accepted Answer

A)   richness-complexity and content-of a message.
B)   total amount and quantity of information delivered to consumers by merchants.
C)   total amount and quantity of information available to all market participants.
D)   amount of information available to reduce price transparency.E) A) and B)
F) B) and D)

Question 16

Transaction brokers

Accepted Answer

A)   generate revenue from advertising or from directing buyers to sellers.
B)   save users money and time by processing online sales transactions.
C)   provide a digital environment where buyers and sellers can establish prices for products.
D)   sell physical products directly to consumers or individual businesses.E) B) and C)
F) A) and C)

Question 17

You are building an e-commerce Web site that will sell e-books and are looking for a hosted solution.Which of the following functionalities is least important for your business goals?

Accepted Answer

A)   site tracking system
B)   inventory management
C)   digital catalog
D)   customer databaseE) All of the above
F) A) and B)

Question 18

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)   Flickr provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.E) A) and B)
F) None of the above

Question 19

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)   eBay receives a small fee from a seller if a seller is successful in selling an item.
B)   Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)   Flickr provides basic services for free, but charges a premium for advanced services.
D)   Apple accepts micropayments for single music track downloads.E) A) and D)
F) B) and C)

Question 20

Automobile manufacturing is an example of a vertical market.

Accepted Answer

A) True 
 B)False

Exam 10: E-Commerce: Digital Markets and Digital Goods

The Internet enables ________ marketing,by leveraging the fact that there is always some demand,however small,for a product.

Correct AnswerverifiedShow Answer

In the __________________________________,firms offer basic services or content for free while charging a premium for advanced or special features.

Correct AnswerverifiedShow Answer

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Correct AnswerverifiedShow Answer

_____________________________ are the effort required to find suitable products.

Correct AnswerverifiedShow Answer

Disintermediation provides major benefits to the distributor.

Correct AnswerverifiedShow Answer

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

Which of the following best illustrates the affiliate revenue model?

Correct AnswerverifiedShow Answer

In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual,regular basis?

Correct AnswerverifiedShow Answer

_____________________are independently owned third-party Net marketplaces that connect thousands of suppliers and buyers for spot purchasing.

Correct AnswerverifiedShow Answer

__________________________ refers to the use of the Internet and the Web to transact business.

Correct AnswerverifiedShow Answer

Which of the following is not one of the unique features of e-commerce technology?

Correct AnswerverifiedShow Answer

Describe the overall process and main decisions involved in planning a new e-commerce site.

Correct AnswerverifiedThere are two main challenges to buildin...View AnswerShow Answer

Which of the following best illustrates the transaction fee revenue model?

Correct AnswerverifiedShow Answer

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

You are building an e-commerce Web site that will sell e-books and are looking for a hosted solution.Which of the following functionalities is least important for your business goals?

Correct AnswerverifiedShow Answer

Automobile manufacturing is an example of a vertical market.

Correct AnswerverifiedShow Answer

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Correct AnswerverifiedShow Answer

Transaction brokers

Correct AnswerverifiedShow Answer

Information density refers to the

Correct AnswerverifiedShow Answer

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

Correct AnswerverifiedShow Answer

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Student answers will vary.A sample answe...
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There are two main challenges to buildin...
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Student answers will vary.A sample answe...
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