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Exam 12: Global Marketing Channels and Physical Distribution

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Question 21

Multiple Choice

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Breaking all the conventional norms, Selfridge opened his department store just off Oxford Street. The changes incorporated include all of the following except:

A) perfume and fragrance were moved to the front in order to avoid any horse dung odors.
B) goods were put within reach of the customers.
C) goods were kept behind counters and were available by asking store clerks.
D) customers always came first.
E) early bird specials were offered.

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Question 22

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Which of the following does not qualify as a "category killer?"

A) Victoria's Secret
B) IKEA
C) Home Depot
D) Circuit City
E) Toys "R" Us

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Question 23

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Walmart's international expansion in the mid-1990s coincided with disappointing financial results in its home market.

In less-developed countries the most important channel of distribution is:

Physical distribution and logistics are concerned with all but one of the following:

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility?

Selfridge fell victim to various demons and vices and was ousted from the company he had founded.

The world's five largest malls are in Asia.

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

Germany's Aldi and Lidl ("Where quality is cheaper!")and France's Leader Price ("Le Prix La Qualité en Plus!")are among the most popular discount retailers.

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by building computers to customers' specifications.

Nakumatt, is a supermarket chain in Kenya, where people go to show that they are educated and prosperous and cognizant of larger affairs.

Distribution channels around the world are highly differentiated. However these differences cannot be explained just by culture and income level of the existing market. What is the difference between organic growth and franchising?

When Walmart entered the German market, ________ were already entrenched.

eBay was a pioneer in a form of online marketing known as:

"Organized retail" is a term used to describe:

Order processing, warehousing, and inventory management are all functions pertaining to:

A commodity raw material that comes from Africa, is refined in Asia, is shipped to South America for finishing, and finally is transported to the Middle East and then sold around the world mimics products marketed by:

Which of the following statements is not correct?

Laura Ashley, The Body Shop, Victoria's Secret, Starbucks, the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.