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A useful way to understanding the purpose of strategy is to think of the firm as a(n) ________, composed of a series of distinct activities, including production, marketing, materials management, R&D, human resources, information systems, and the firm infrastructure.


A) activity network
B) value constellation
C) task succession
D) value chain

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Johnson & Johnson delegates to its subsidiaries a great deal of authority to respond to local conditions.Many subsidiaries have their own manufacturing, marketing, research, and human resource functions.This value chain configuration illustrates the ________ strategy.


A) transnational
B) global
C) localization
D) international

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The industry organization (IO) paradigm reports that, on average, the BEST predictor of firm strategy is the ________.


A) company's stockpile of assets, skills, and capabilities
B) aggressiveness of a company's marketing objectives
C) link between a company's products and processes
D) structure of the industry in which it competes

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Micro-multinationals are firms that globalize immediately and enter countries with numerous customers, productive workers, and attractive industries.

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Discuss the characteristics of international, localization, global, and transnational strategies.Include situations and a specific example in which each strategy would be most appropriate.

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a.International strategy: Companies adop...

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What is the difference between primary and secondary activities in the value chain? Describe the functions of configuration and coordination in these value activities.

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A value chain has primary and secondary ...

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