Question 1

Services and ideas are not considered products because they are intangible.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements is true about the naming strategies for products sold in the global market?

Accepted Answer

A)  A one-brand-name strategy is useful when a company markets mainly one product.
B)  An advantage of using different brand names in different markets is greater identification of the product from market to market.
C)  A one-brand-name strategy reduces the ease of coordinating promotion from market to market.
D)  A disadvantage of using different brand names in different markets is that it does not support localization.

Question 3

Due to the time required to scan them,the use of universal product codes (UPCs)is typically restricted to shopping products.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a difference between individual branding and family branding?

Accepted Answer

A)  Individual branding uses different brand names for different products,while family branding markets several different products under the same brand name.
B)  Individual branding is used when products do not vary in use or performance,while family branding is used when products vary greatly in use or performance.
C)  Individual branding identifies the brand of a part that makes up the product,while family branding identifies the entire product.
D)  Individual branding is used when two brands receive equal treatment,while family branding is used when two brands borrow from each other's brand equity.

Question 5

Compared to convenience products,shopping products are:

Accepted Answer

A)  sold through aggressive personal selling and highly persuasive advertising.
B)  usually more expensive and are found in fewer stores.
C)  purchased without significant planning.
D)  available everywhere,including department stores,gas stations,and vending machines.

Question 6

A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language.

Accepted Answer

The answer of A(n)__________strategy is not possible when the brand...

Question 7

Why are many retailers creating and promoting their own captive brands?

Accepted Answer

A)  Captive brands carry evidence of a store's affiliation and are available everywhere.
B)  Captive brands help to increase a company's presence in markets where it has little room to differentiate itself.
C)  Captive brands allow retailers to ask a price similar or equal to manufacturers' brands.
D)  Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them.

Question 8

Explain planned obsolescence with at least two examples.Discuss if planned obsolescence is ethical or unethical.

Accepted Answer

Planned obsolescence is the practice of ...

Question 9

Product modification occurs even when changes are made to a product's aesthetic appearance rather than its quality or functionality.

Accepted Answer

A) True 
 B)False

Question 10

A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:

Accepted Answer

A)  brand equity
B)  product item
C)  product mix
D)  promise index

Question 11

An organization's product mix includes all of the products it sells.

Accepted Answer

A) True 
 B)False

Question 12

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their functions,prices,and so on,she purchases one that is cheaper and smaller than the rest.In this case,Lisa has purchased a(n)__________.

Accepted Answer

The answer of Lisa goes to an electronic goods store...

Question 13

​Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n) _____.

Accepted Answer

A)  unsought product
B)  ​specialty product
C)  ​convenience product
D)  shopping product

Question 14

Ecstasy Inc.is a Canada-based food and beverage company.The company has decided to market and sell its products in all European countries under the same brand name.In this scenario,Ecstasy Inc.has decided to use the _____.

Accepted Answer

A)  complimentary branding strategy
B)  ​co-branding strategy
C)  ​one-brand-name strategy
D)  individual branding strategy

Question 15

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)__________.

Accepted Answer

The answer of Zing is a soft drink which is...

Question 16

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Accepted Answer

A)  made directly available to a consumer through a salesperson,direct mail,or direct response advertising.
B)  relatively inexpensive and merit little shopping effort.
C)  always marketed as unsought products.
D)  distributed to only a few stores in a geographic area.

Question 17

__________refers to the number of product lines an organization offers.

Accepted Answer

The answer of __________refers to the number of product lines...

Question 18

A difference between informational labeling and persuasive labeling is that informational labeling:

Accepted Answer

A)  focuses on a promotional theme or logo rather than consumer information.
B)  increases a consumer's cognitive dissonance after the purchase.
C)  helps a consumer make proper product selections.
D)  gives the impression of environmental friendliness to a product.

Question 19

Daily Fresh is a multinational food and beverage company.One of the new products that Dairy Rich intends to introduce includes fiber added to chocolate.The packages will include data that each chocolate bar contains five grams of fiber and the various health benefits of including more fiber in one's diet.In this case,Daily Fresh intends to use__________.

Accepted Answer

informatio...

Question 20

Which of the following is true of an express warranty?

Accepted Answer

A)  It gives the impression of environmental friendliness to a product.
B)  It contains an unwritten guarantee about the performance of a product.
C)  It prohibits other firms from using a brand or part of a brand without permission.
D)  It ranges from simple statements to extensive documents written in technical language.

Exam 10: Product Concepts

A difference between informational labeling and persuasive labeling is that informational labeling:

Correct Answer
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__________refers to the number of product lines an organization offers.

Correct Answer
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Product modification occurs even when changes are made to a product's aesthetic appearance rather than its quality or functionality.

Correct Answer
verified

Due to the time required to scan them,the use of universal product codes (UPCs)is typically restricted to shopping products.

Correct Answer
verified

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)__________.

Correct Answer
verified

Why are many retailers creating and promoting their own captive brands?

Correct Answer
verified

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n) _____.

Correct Answer
verified

Services and ideas are not considered products because they are intangible.

Correct Answer
verified

A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:

Correct Answer
verified

Ecstasy Inc.is a Canada-based food and beverage company.The company has decided to market and sell its products in all European countries under the same brand name.In this scenario,Ecstasy Inc.has decided to use the _____.

Correct Answer
verified

Explain planned obsolescence with at least two examples.Discuss if planned obsolescence is ethical or unethical.

Correct Answer
verified
Planned obsolescence is the practice of ...
View Answer

A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language.

Correct Answer
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When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Correct Answer
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An organization's product mix includes all of the products it sells.

Correct Answer
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Correct Answer
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informatio...
View Answer

Which of the following is a difference between individual branding and family branding?

Correct Answer
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Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their functions,prices,and so on,she purchases one that is cheaper and smaller than the rest.In this case,Lisa has purchased a(n)__________.

Correct Answer
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Which of the following statements is true about the naming strategies for products sold in the global market?

Correct Answer
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Compared to convenience products,shopping products are:

Correct Answer
verified

Which of the following is true of an express warranty?

Correct Answer
verified

Exam 10: Product Concepts

A difference between informational labeling and persuasive labeling is that informational labeling:

Correct AnswerverifiedShow Answer

__________refers to the number of product lines an organization offers.

Correct AnswerverifiedShow Answer

Product modification occurs even when changes are made to a product's aesthetic appearance rather than its quality or functionality.

Correct AnswerverifiedShow Answer

Due to the time required to scan them,the use of universal product codes (UPCs)is typically restricted to shopping products.

Correct AnswerverifiedShow Answer

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)__________.

Correct AnswerverifiedShow Answer

Why are many retailers creating and promoting their own captive brands?

Correct AnswerverifiedShow Answer

​Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n) _____.

Correct AnswerverifiedShow Answer

Services and ideas are not considered products because they are intangible.

Correct AnswerverifiedShow Answer

A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:

Correct AnswerverifiedShow Answer

Ecstasy Inc.is a Canada-based food and beverage company.The company has decided to market and sell its products in all European countries under the same brand name.In this scenario,Ecstasy Inc.has decided to use the _____.

Correct AnswerverifiedShow Answer

Explain planned obsolescence with at least two examples.Discuss if planned obsolescence is ethical or unethical.

Correct AnswerverifiedPlanned obsolescence is the practice of ...View AnswerShow Answer

A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language.

Correct AnswerverifiedShow Answer

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Correct AnswerverifiedShow Answer

An organization's product mix includes all of the products it sells.

Correct AnswerverifiedShow Answer

Correct Answerverifiedinformatio...View AnswerShow Answer

Which of the following is a difference between individual branding and family branding?

Correct AnswerverifiedShow Answer

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their functions,prices,and so on,she purchases one that is cheaper and smaller than the rest.In this case,Lisa has purchased a(n)__________.

Correct AnswerverifiedShow Answer

Which of the following statements is true about the naming strategies for products sold in the global market?

Correct AnswerverifiedShow Answer

Compared to convenience products,shopping products are:

Correct AnswerverifiedShow Answer

Which of the following is true of an express warranty?

Correct AnswerverifiedShow Answer

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Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n) _____.

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Planned obsolescence is the practice of ...
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informatio...
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