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Likert is to summated ratings as Thurstone is to equal-appearing intervals.

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The proportion of actual responses that fall into the perfect pattern of a true Likert scale is known as the reproducibility coefficient.

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False

Donald Super found that people in upper -level occupations were more motivated than those in lower-level occupations by the need for


A) achievement.
B) affiliative.
C) power.
D) self-actualization.

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Theoretical, economic, aesthetic, social, political, and religious are scoring categories on Rokeach?s Value Survey.

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Increasing the number of response categories on an attitude scale does not affect the reliability of the scale.

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The Implicit Association Test is a measure of overtly expressed attitudes.

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A reproducibility coefficient, defined as the proportion of actual responses that fall into a specified pattern, is computed on a __________ scale.


A) Bogardus
B) Guttman
C) Likert
D) Thurstone

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Rokeach's terminal values may be either


A) consideration or structure.
B) means or methods.
C) moral or competence.
D) personal or social.

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Reproducibility coefficient is to __________ as ambiguity index is to __________.


A) Guttman, Thurstone
B) Guttman, Likert
C) Osgood, Stephenson
D) Thurstone, Likert

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The galvanic skin responses and changes in pupillary diameter in response to pictures of people have been used to measure


A) occupational preferences.
B) personality characteristics.
C) sexual attitudes.
D) social prejudice.

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The method of equal-appearing intervals was designed to provide for the measurement of attitudes on a(n) __________ level of measurement.


A) interval
B) nominal
C) ordinal
D) ratio

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People who have become all that they can be are self-actualized.

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The simplest procedure for constructing an attitude scale, the __________ method, uses no judges and weights responses by whole numbers.


A) Coombs (unfolding technique)
B) Guttman (scalogram analysis)
C) Likert (summated ratings)
D) Thurstone (equal-appearing intervals)

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C

Rokeach refers to beliefs concerning desirable and undesirable modes of conduct as __________ values.


A) competence
B) instrumental
C) personal-social
D) terminal

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Attitude scales constructed by Likert's method are just as reliable as those constructed by Thurstone?s method.

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Describe the work of Milton Rokeach and Donald Super on the measurement of values.

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Milton Rokeach was a psychologist who is best known for his work on the measurement of values. He developed a theory of human values and created the Rokeach Value Survey (RVS), which is a self-report questionnaire designed to measure individual values. Rokeach believed that values are organized in a hierarchical manner, with some values being of higher importance than others. The RVS presents participants with a list of 18 terminal values (end states such as happiness, wisdom, and salvation) and 18 instrumental values (modes of behavior such as honesty, responsibility, and ambition) and asks them to rank these values in order of importance. Donald Super, on the other hand, was a psychologist who is best known for his work on career development. He developed the Life-Span/Life-Space theory of career development, which emphasizes the importance of individual values in career decision-making. Super believed that individuals seek career satisfaction by expressing their own values in their work. He also developed the Career Development Inventory (CDI), which is a self-report questionnaire designed to measure an individual's career development and the influence of their values on their career choices. Both Rokeach and Super contributed significantly to the measurement of values, with Rokeach focusing on general human values and Super focusing on the influence of values on career development. Their work has provided valuable insight into the role of values in shaping individual attitudes and behaviors.

The most popular of all attitude-scaling methods, the method of summated ratings, was devised by


A) Louis Guttman.
B) Rensis Likert.
C) William Stephenson.
D) Louis Thurstone.

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Compare the Thurstone, Likert, and Guttman methods of attitude scale construction in terms of (a) format (b) efficiency of construction, and (c) reliability and validity.

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The Thurstone, Likert, and Guttman metho...

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What is meant by the observation that attitudes are ʺmultidimensional,ʺ and how are ʺmultidimensionalʺ attitudes measured?

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The observation that attitudes are "mult...

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The attitude-scaling procedure in which examinees respond to each statement on the final scale by indicating their degree of agreement or disagreement with the statement is the method of


A) equal-appearing intervals.
B) generalized agreement analysis.
C) successive categories.
D) summated ratings.

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