Question 1

Incentive travel programs have a market value over $100 billion.

Accepted Answer

A) True 
 B)False  False

Question 2

Organic information can always be trusted as neutral and unbiased.

Accepted Answer

A) True 
 B)False

Question 3

Geographic segmentation is the oldest and simplest basis for market segmentation.

Accepted Answer

A) True 
 B)False

Question 4

The venturer found at one extreme of Plog's continuum would be referred to by marketers as an "innovator."

Accepted Answer

A) True 
 B)False  True

Question 5

All of the following are "push" factors in tourist motivations EXCEPT ________.

Accepted Answer

A)   desire for escape
B)   rest and relaxation
C)   ease of access
D)   health and fitness

Question 6

The Travel Career Patterns (TCP) developed by Pearce involves three categories: geographic, demographic, and psychographic.

Accepted Answer

A) True 
 B)False

Question 7

The length of a trip will play a role in determining how much pre-trip planning occurs.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following group of people can be classified as adapters?

Accepted Answer

A)   slightly older, affluent opinion-leaders
B)   young people on the go
C)   women facing economic and family concerns
D)   contented elderly people that still find newness fun and challenging

Question 9

A homogeneous market is one composed of people having differing characteristics and needs.

Accepted Answer

A) True 
 B)False

Question 10

Multidestination trips tend to be more rigidly planned and do not allow for spontaneity.

Accepted Answer

A) True 
 B)False

Question 11

Resort brochures and billboards are examples of nonpersonal sources of information.

Accepted Answer

A) True 
 B)False

Question 12

Incentive travel programs are designed to ________.

Accepted Answer

A)   combine business and pleasure
B)   delight demanding visitors
C)   create competition
D)   control travel expenses

Question 13

Which of the following segments does NOT belong to the SMERFs?

Accepted Answer

A)   shopping
B)   weddings
C)   reunions
D)   vacation clubs

Question 14

In the segmentation process, after selecting a segmentation approach ________.

Accepted Answer

A)   one designs appropriate marketing mix
B)   one creates a detailed profile of segments
C)   one forecasts market potential of each segment
D)   one estimates likely market share of each segment

Question 15

The task of meeting diverse needs and wants led to the idea of ________.

Accepted Answer

A)   incentive travel
B)   optimal arousal theory
C)   market segmentation
D)   elastic demand

Question 16

Which of the following statements concerning mature travelers is NOT true?

Accepted Answer

A)   they are the fastest-growing segment of the travel market
B)   they actively seek the services of travel professionals
C)   they tend to travel primarily by airplane
D)   they have the time and desire to travel

Question 17

Mature travelers prefer to only travel with other mature travelers.

Accepted Answer

A) True 
 B)False

Question 18

Tour packages that offer frequent rest stops address the physiological needs of travelers.

Accepted Answer

A) True 
 B)False

Question 19

________ provides a good foundation for, as well as a brief glimpse into, the fundamentals of Motivation.

Accepted Answer

A)   The psychocentric-allocentric model
B)   Market segmentation
C)   Travel career patterns
D)   The hierarchy of needs D

Question 20

SMERF stands for Social, Military, Education, Religion, and Fraternal.

Accepted Answer

A) True 
 B)False

Exam 2: Marketing to the Traveling Public

Incentive travel programs have a market value over $100 billion.

Correct AnswerverifiedFalse

Organic information can always be trusted as neutral and unbiased.

Correct AnswerverifiedShow Answer

Geographic segmentation is the oldest and simplest basis for market segmentation.

Correct AnswerverifiedShow Answer

The venturer found at one extreme of Plog's continuum would be referred to by marketers as an "innovator."

Correct AnswerverifiedTrue

All of the following are "push" factors in tourist motivations EXCEPT ________.

Correct AnswerverifiedShow Answer

The Travel Career Patterns (TCP) developed by Pearce involves three categories: geographic, demographic, and psychographic.

Correct AnswerverifiedShow Answer

The length of a trip will play a role in determining how much pre-trip planning occurs.

Correct AnswerverifiedShow Answer

Which of the following group of people can be classified as adapters?

Correct AnswerverifiedShow Answer

A homogeneous market is one composed of people having differing characteristics and needs.

Correct AnswerverifiedShow Answer

Multidestination trips tend to be more rigidly planned and do not allow for spontaneity.

Correct AnswerverifiedShow Answer

Resort brochures and billboards are examples of nonpersonal sources of information.

Correct AnswerverifiedShow Answer

Incentive travel programs are designed to ________.

Correct AnswerverifiedShow Answer

Which of the following segments does NOT belong to the SMERFs?

Correct AnswerverifiedShow Answer

In the segmentation process, after selecting a segmentation approach ________.

Correct AnswerverifiedShow Answer

The task of meeting diverse needs and wants led to the idea of ________.

Correct AnswerverifiedShow Answer

Which of the following statements concerning mature travelers is NOT true?

Correct AnswerverifiedShow Answer

Mature travelers prefer to only travel with other mature travelers.

Correct AnswerverifiedShow Answer

Tour packages that offer frequent rest stops address the physiological needs of travelers.

Correct AnswerverifiedShow Answer

________ provides a good foundation for, as well as a brief glimpse into, the fundamentals of Motivation.

Correct AnswerverifiedD

SMERF stands for Social, Military, Education, Religion, and Fraternal.

Correct AnswerverifiedShow Answer

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False

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True

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D

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