Question

A researcher divides the population of the purchasers of Brand X into heavy and light users.He then chooses a random sample independently from each group.This is an example of ____ sampling.

Accepted Answer

A)  nonprobability
B)  random
C)  judgmental
D)  stratified
E)  quotaF) C) and E)
G) B) and E)

Exam 14: Developing the Sampling Plan

A researcher divides the population of the purchasers of Brand X into heavy and light users.He then chooses a random sample independently from each group.This is an example of ____ sampling.

Correct Answer
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Exam 14: Developing the Sampling Plan

A researcher divides the population of the purchasers of Brand X into heavy and light users.He then chooses a random sample independently from each group.This is an example of ____ sampling.

Correct AnswerverifiedShow Answer

Correct Answer
verified