Question 1

Tammy Foley had always had a fascination with firearms and physics. So when he learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he thought he might develop a system for testing bullets and firearms. While considering the possibility of developing such a product, Foley realized his major problem was in finding a medium that would diffuse the energy of a bullet as it leaves the muzzle of a firearm. He spent three years testing almost 300 different variations and combinations of synthetic and natural materials before developing a method that worked. He named his company Ballistics Research. At a demonstration for FBI agents, Foley fired a variety of different kinds of firearms into his ballistics testing system and retrieved each one in the condition in which it left the muzzle. Forensics experts at the demonstration expressed disbelief as they watched the various trials. The ballistic testing units are priced at $12,000, and very few law enforcement agencies can afford to spend that much.
-The bullets he purchased to test his new system would be categorized as:

Accepted Answer

A)   operating supplies.
B)   consumer goods.
C)   accessory equipment.
D)   installations.
E)   fabricating materials.

Question 2

The brand manager is responsible for planning new products as well as managing established brands. Fill-In

Accepted Answer

A) True 
 B)False

Question 3

Internet supermarkets where a customer can place an order and have it delivered to his or her house at a convenient time are a new service that is growing in popularity and availability. One of the factors that is helping its diffusion is the fact that so many Americans describe themselves as "time-poor." The online supermarkets will shorten the time required for shopping for groceries and have a strong _____ characteristic, which will positively affect its adoption rate.

Accepted Answer

A)   aesthetics
B)   compatibility
C)   economy
D)   complexity
E)   flexibility

Question 4

By applying knowledge of the consumer goods classifications, an astute marketer could tell you that _____ presents the biggest marketing challenge for its marketers.

Accepted Answer

A)   prepaid burial insurance
B)   re-releases of songs by former country music stars like Hank Williams and Patsy Cline
C)   leftover Easter candy the week after Easter
D)   arts and crafts supplies
E)   Corvettes made before 1968

Question 5

In the prototype development stage of the new-product development process, a winery developing a new varietal wine should:

Accepted Answer

A)   determine the competition's response to the new wine.
B)   estimate market demand for the wine.
C)   determine the wine's target market.
D)   look for investors.
E)   have a sample of the wine tested in the laboratory for clarity, aroma, and taste.

Question 6

Which of the following is the best example of a shopping good?

Accepted Answer

A)   Rolex watch
B)   mattress set
C)   fingernail file
D)   dog food bowl
E)   fan belt for car engine

Question 7

Why do new products fail?

Accepted Answer

A)   They are given too much marketing support by their manufacturer.
B)   They are poorly positioned in the market.
C)   They are significantly different from products already on the market.
D)   Consumers perceive the products as offering great value in relation to their prices.
E)   All of the above are reasons why new products fail.

Question 8

Which of the following is the best example of a really innovative new product?

Accepted Answer

A)   the addition of cinnamon flavoring to Pebbles cereal
B)   a computerized prosthetic leg for amputees that simulates walking and allows full mobility
C)   a new television comedy about a group of friends who hang around together and talk a lot about their own lives
D)   a game show where someone has the opportunity to win one million dollars
E)   a square container for Morton salt-replacing the old cylinder model

Question 9

The subdivision of consumer goods into various categories is based on:

Accepted Answer

A)   price.
B)   types of products.
C)   how the goods were manufactured.
D)   consumer buying behavior.
E)   how the goods will be distributed.

Question 10

Which of the following is NOT an example of an operating supply for a shoe manufacturer?

Accepted Answer

A)   paper towels
B)   computer paper
C)   shoe dye
D)   air conditioner filters
E)   order forms

Question 11

Which of the following is an example of a fabricating part for a manufacturer of baseball uniforms?

Accepted Answer

A)   the buttons that go on the front of the shirts
B)   the sewing machines used to make the uniforms
C)   the labor used to manufacture the uniform
D)   the cardboard boxes used to store and ship the uniforms
E)   all of the above

Question 12

_____ are small (typically five or fewer people)  and report to the company president in small and medium-sized organizations. It is responsible for planning and developing new products.

Accepted Answer

A)   Strategic alliances
B)   Joint ventures
C)   New-product teams
D)   Venture groups
E)   Brand committees

Question 13

Any product that supplies a benefit must be tangible.

Accepted Answer

A) True 
 B)False

Question 14

Even though most Muslims, many Jews, and many Hindus believe in shrouding the body instead of embalming, few know how to conduct the shrouding ritual. A newly produced video tape with step-by-step instructions on the proper techniques for shrouding would have a high degree of _____ for these people who desire to shroud their deceased instead of embalming them.

Accepted Answer

A)   trialability
B)   computability
C)   compatibility
D)   complexity
E)   relative advantage.

Question 15

In the market test stage of the new-product development process for a cinnamon-flavored sports drink,:

Accepted Answer

A)   the company's researchers test to see what kinds of tastes would be attractive to consumers' palates even before a sample of the product is produced.
B)   the company's researchers test to see if the cinnamon flavor is strong enough.
C)   the company's financial officers estimate the sports drink's profitability.
D)   the company's marketing department devises an advertising campaign for the cinnamon-flavored sports drink.
E)   none of the above happens.

Question 16

The promotion of convenience goods is:

Accepted Answer

A)   a marketing function shared by their manufacturers, their wholesalers, and their retailers.
B)   mostly done by their manufacturers.
C)   always done by their individual retailers.
D)   primarily done by middlemen.
E)   never done by their manufacturers.

Question 17

Why do new products fail?

Accepted Answer

A)   They are not given the marketing support they need by their manufacturer.
B)   They are poorly positioned in the market.
C)   They are not significantly different from products already on the market.
D)   Consumers perceive the products as offering poor value in relation to their prices.
E)   All of the above are reasons why new products fail.

Question 18

In the _____ stage of the new-product development process, full-scale production and marketing  programs are planned and then implemented.

Accepted Answer

In the Commercialization stage...

Question 19

Which of the following statements about accessory equipment is True?

Accepted Answer

A)   The market for accessory equipment is generally confined to medium- and large-size organizations.
B)   Manufacturers of accessory equipment often use middlemen because individual orders may be relatively small.
C)   Accessory equipment orders are usually large.
D)   By law, all sales of accessory equipment must be made through middlemen.
E)   Accessory equipment is comparable to convenience goods in the consumer market.

Question 20

Which form of persuasion works most effectively with members of the late majority group?

Accepted Answer

A)   television advertising
B)   personal selling
C)   billboard advertising
D)   radio advertising
E)   word-of-mouth communication

Exam 8: Product Planning and Development

Any product that supplies a benefit must be tangible.

Correct Answer
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Which of the following statements about accessory equipment is True?

Correct Answer
verified

_____ are small (typically five or fewer people) and report to the company president in small and medium-sized organizations. It is responsible for planning and developing new products.

Correct Answer
verified

Correct Answer
verified

Which form of persuasion works most effectively with members of the late majority group?

Correct Answer
verified

In the prototype development stage of the new-product development process, a winery developing a new varietal wine should:

Correct Answer
verified

Correct Answer
verified

Which of the following is the best example of a shopping good?

Correct Answer
verified

Correct Answer
verified

In the _____ stage of the new-product development process, full-scale production and marketing programs are planned and then implemented.

Correct Answer
Answered by ExamLex AI
In the Commercialization stage...
View Answer

Which of the following is NOT an example of an operating supply for a shoe manufacturer?

Correct Answer
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Why do new products fail?

Correct Answer
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Which of the following is the best example of a really innovative new product?

Correct Answer
verified

Why do new products fail?

Correct Answer
verified

The brand manager is responsible for planning new products as well as managing established brands. Fill-In

Correct Answer
verified

Which of the following is an example of a fabricating part for a manufacturer of baseball uniforms?

Correct Answer
verified

The promotion of convenience goods is:

Correct Answer
verified

By applying knowledge of the consumer goods classifications, an astute marketer could tell you that _____ presents the biggest marketing challenge for its marketers.

Correct Answer
verified

In the market test stage of the new-product development process for a cinnamon-flavored sports drink,:

Correct Answer
verified

The subdivision of consumer goods into various categories is based on:

Correct Answer
verified

Exam 8: Product Planning and Development

Any product that supplies a benefit must be tangible.

Correct AnswerverifiedShow Answer

Which of the following statements about accessory equipment is True?

Correct AnswerverifiedShow Answer

_____ are small (typically five or fewer people) and report to the company president in small and medium-sized organizations. It is responsible for planning and developing new products.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which form of persuasion works most effectively with members of the late majority group?

Correct AnswerverifiedShow Answer

In the prototype development stage of the new-product development process, a winery developing a new varietal wine should:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is the best example of a shopping good?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the _____ stage of the new-product development process, full-scale production and marketing programs are planned and then implemented.

Correct AnswerAnswered by ExamLex AIIn the Commercialization stage...View AnswerShow Answer

Which of the following is NOT an example of an operating supply for a shoe manufacturer?

Correct AnswerverifiedShow Answer

Why do new products fail?

Correct AnswerverifiedShow Answer

Which of the following is the best example of a really innovative new product?

Correct AnswerverifiedShow Answer

Why do new products fail?

Correct AnswerverifiedShow Answer

The brand manager is responsible for planning new products as well as managing established brands. Fill-In

Correct AnswerverifiedShow Answer

Which of the following is an example of a fabricating part for a manufacturer of baseball uniforms?

Correct AnswerverifiedShow Answer

The promotion of convenience goods is:

Correct AnswerverifiedShow Answer

By applying knowledge of the consumer goods classifications, an astute marketer could tell you that _____ presents the biggest marketing challenge for its marketers.

Correct AnswerverifiedShow Answer

In the market test stage of the new-product development process for a cinnamon-flavored sports drink,:

Correct AnswerverifiedShow Answer

The subdivision of consumer goods into various categories is based on:

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
In the Commercialization stage...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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