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Exam 10: Digital Marketing and Social Networking

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Question 71

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Some companies use ____ as internal tools for teams working on a project requiring lots of documentation.

A) Facebook pages
B) Fan Pages
C) Bings
D) wikis
E) Notebook pages

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Question 72

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Explain how digital marketing can help increase the efficiency of a company's distribution process.

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Question 73

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Sites such as Twitter,Facebook,MySpace and LinkedIn can be used to gather information about consumers,but they are not a good substitute for focus groups.

As the Internet and digital communication technologies have advanced,marketers are able to target markets more precisely.

Electronic media that function using digital codes are called

Walgreen's has set up a website that enables customers to converse with the company.This is an example of a(n) ____ website.

____ are more consumer-driven than traditional media.

IHOP is active on Facebook,Twitter,and YouTube in order to communicate with its customers,conduct a video contest,and generally find out the customers' likes and dislikes.IHOP in this example,is engaging in ____ marketing.

Control refers to the customer's ability to access information on the Internet with simple clicks on a keyboard.

The Internet can be referred to as a ____ medium because users determine which websites they are going to view.

Anyone who becomes a member of social networking sites is a Collector.

Digital media such as blogs allow marketers to interact with prospective customers in

When using Facebook Fan Pages,companies must dedicate time to ____ in order to make Fans feel connected.

The ability of a marketer to identify customers before they make a purchase is called

Accessibility refers to a customer's ability to access information about products,such as colors,prices,and reviews.

Besides Facebook and MySpace,many foreign countries have their own social networking sites.

____ are free online publicity that helps the company

To communicate with their employees,companies may use wikis and podcasts.

While social networks can be used to target customers,it is still easier to target precise consumer groups using traditional marketing media.

Pizza hut has restaurants in India where Joiners make up the majority of the online population.To match their marketing efforts with the characteristics of the population,Pizza Hut should