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A database is a critical component of information systems because any type of analysis that is done is based on data available in the database.

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Business analytics uses _____ to gain insight into data and provide decision makers with information they can act on.


A) predictive modeling
B) dashboards
C) query reports
D) application generators

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In a relational database model, a _____ is a field in a relational table that matches the primary key column of another table.


A) secondary key
B) foreign key
C) serial key
D) domain key

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Consolidating information from different departments or functional areas is easier in data marts than in data warehouses.

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In a relational database model, the columns are called _____.


A) attributes
B) tuples
C) branches
D) roots

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A _____ is usually a smaller version of a data warehouse, used by a single department or function.


A) data domain
B) data mine
C) data dictionary
D) data mart

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Which of the following statements is true of a flat file system?


A) Same data can be stored in more than one file.
B) Programs and data are independent.
C) Complex requests can be handled easily.
D) It requires very less storage space.

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The _____ stores data types for fields, default values for fields, and validation rules for data in each field.


A) data dictionary
B) data mine
C) data warehouse
D) data mart

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In a(n) _____, each record can have multiple parent and child records.


A) network model
B) hierarchical model
C) object-oriented model
D) relational model

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In data warehouses, _____ is information about data-its content, quality, condition, origin, and other characteristics.


A) metadata
B) big data
C) summary data
D) raw data

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A__________is software for creating, storing, maintaining, and accessing database files.


A) database management system
B) data hierarchical system
C) database modelling tool
D) data warehousing tool
E) Select

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A__________is the structure and organization of data, which involves fields, records, and files.


A) data hierarchy
B) data mart
C) data warehouse
D) data mine
E) Select

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Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

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_____ is a component of a data model that defines the boundaries of a database, such as maximum and minimum values allowed for a field, constraints, and access methods.


A) Data structure
B) Schema diagrams
C) Integrity rules
D) File procedure

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In a(n) __________, records can be accessed in any order, regardless of their physical locations in storage media.


A) sequential access file structure
B) random access file structure
C) indexed access file structure
D) direct access file structure
E) Select

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In object-oriented databases, grouping objects along with their attributes and methods into a class is called__________.


A) encapsulation
B) fragmentation
C) allocation
D) optimization
E) Select

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Which of the following statements is true of database marketing?


A) It works by using univariate analysis to transform marketing from a proactive to a reactive process.
B) It works by utilizing information that can be found outside the organizational database.
C) It makes an organization responsive to the needs of its customers.
D) It allows an organization to resist changes in the marketplace.

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Which of the following types of databases is not limited by the data's physical location?


A) A distributed database
B) A relational database
C) A multi-structured database
D) A semi-structured database

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In large organizations, database design and management is handled by a__________.


A) database administrator
B) database evaluator
C) database synchronizer
D) database developer
E) Select

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In a relational database model, the rows are called _____.


A) tuples
B) attributes
C) branches
D) roots

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