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Exam 2: Marketing and International Trade

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Question 1

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The following are all major stages of a product life cycle except_____.

A) Sales decline.
B) Market maturity.
C) Market Introduction.
D) Market Growth.

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Question 2

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Market expansion is usually achieved by_______.

A) More effective use of distribution.
B) More effective use of advertising
C) By cutting prices.
D) All of the above are suitable tactics.

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Question 3

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Which stage of the product lifecycle is marked by falling costs and rising revenues?

_____ involves managing demand, which in turn involves managing customer relationship.

The firm must consider whether investing in the segment makes sense givng the firm _____ and____.

_____ and ____ are the major factors influencing the selection of suppliers.

_____emerges when people decide to satisfy and want through exchange.

Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

A brand is a _______.

The usual source for new products is_____.

Techniques of sales promotions are _____.