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Exam 10: Product Concepts

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Question 51

Multiple Choice

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All of the following are functions of universal product codes (UPCs) EXCEPT:

A) allow scanners to match codes with brand names,package sizes,and prices
B) print product and price information on cash register tapes
C) assist retailers in preparing records of customer purchases
D) allow retailers to accurately track sales and control inventories
E) provide the detailed nutritional information required by the FDA

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Question 52

Multiple Choice

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Procter & Gamble makes Gain laundry detergent for people who like a strong scent and Dreft for those who want a gentle detergent for their baby's clothes.It is using a(n) _____ strategy.

A) individual branding
B) family branding
C) combination branding
D) trademarked branding
E) private branding

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Question 53

Multiple Choice

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A service cannot be touched,seen,tasted,heard,or felt in the same manner in which goods can be sensed and,therefore,is referred to as:

All of the following are unique characteristics that distinguish services from goods EXCEPT:

When Proctor & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a _____.

Janet will only purchase Williams and Sonoma products for her kitchen.The products are expensive but Janet feels they have the highest quality and will last a very long time.These products represent _____ products.

You are the U.S.brand manager of the Fluffit family of products.The products include a wide variety of synthetic and natural stuffing materials for furniture cushions,sleeping bags,quilts,and winter coats.The brand is a favorite among home repair enthusiasts and hobbyists of various kinds.Your firm would like to enter several foreign markets.Name and describe the three major alternative brand name choices for this global strategy.Discuss the viability of each alternative for Fluffit.

The two types of package labeling in common usage today are:

Community Trust Bank has always prided itself on the friendliness of its employees.However,the results of a recent mystery shopper study indicated that the bank tellers rarely greeted customers or thanked them after the transaction.As a result,all bank employees that have customer contact are going through a training program to enhance customer service.What unique aspect of services is Community Trust attempting to address?

Suppose ForeverLawn joins Choice Home,house builder,in a joint promotional campaign.Both Choice Homes and ForeverLawn are equally mentioned in the advertisements and marketing materials.At the end of the campaign one lucky person will win a Choice Home with a ForeverLawn synthetic lawn.To register,consumers need to visit either ForeverLawn.com or Choicehomes.com.This type of joint promotion is known as _____ branding.

All of the following are functions of packaging EXCEPT:

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

Which of the following is the best example of a convenience product?

According to recent market research,Google is one of the most valuable brands in the world.According to this research,the company and its well-known name are worth about $86 billion.This research indicates that Google has high _____.

The consumer products are usually classified is based on:

The statement on the toothpaste box that brushing twice a day with this paste will remove 90 percent of all tartar from the user's teeth is an example of a(n) :

A _____ is a name,term,symbol,design,or combination thereof that identifies a seller's products and differentiates them from competitors' products.

The convenience product marketing strategy includes:

Choice Homes,Inc. Choice Homes,Inc.,based in Texas,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighborhoods. -Refer to Choice Homes,Inc.Choice Homes is considering the development of a new category of small homes designed to replace low-income housing in the inner city.This strategy represents a:

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?