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Exam 15: Optimizing Your Web Site for Search Engines

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Question 41

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Explain two steps you can take to increase the chances that search engines that are popular among your target audience index your web pages accurately.

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Major search engines, as well as some sm...

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Question 42

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Adding a page _________ enables a search result to display a concise page summary, rather than simply a random passage from the web page.

A) title
B) description
C) header
D) footer

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Question 43

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Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site. Sandy adds heading elements, such as __________, to major subdivisions of her page.

A(n) __________ file uses keywords such as  User-agent and Disallow .

Giving your images ____ names adds to the information that search engines can collect about your Web pages.

The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. Tyler uses the code Disallow: /test   to instruct bots to not index the test____.

You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

div elements play an important role in indexing, so you should pay special attention to them in your web documents.

Microdata enables you to add semantic information to specific web page elements.

You can add a page summary to a web page using the __________ element.