Exam 1: An Overview of Marketing

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A) ​sales orientation
B) production orientation
C) ​market orientation
D) ​societal marketing orientation

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A) ​it considers the needs of the marketplace
B) the market demand is less than the products supplied by the firm
C) it hopes that the product it produces is something customers want
D) ​it focuses on what company management thinks should be produced

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Answers will vary.Marketing has two face...

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Answers will vary.Customer value is th...

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A) ​focus on the internal rather than the external business environment.
B) rely on aggressive sales strategies.
C) focus on short-term goals of increasing sales.
D) ​encourage teamwork among employees.

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A) ​They do not focus on their internal capabilities.
B) They lack an understanding of the needs and wants of the marketplace.
C) They focus on their customers and have quick cycle times.
D) ​They determine what products their customers want and then produce them.

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A) ​be inward looking, focusing on selling what the firm makes.
B) take responsibility for its customers' well-being and interests.
C) assume that sales depend on a customer's decision to purchase a product.
D) ​focus on determining the needs of its customers rather than selling aggressively.

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Answers will vary.Four competing philoso...

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A) ​change the label of the old containers and use them.
B) sell containers that will leave high amounts of chemical wastes when burned.
C) produce containers that are less toxic than its previous containers.
D) ​manufacture containers that cannot be reused.

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A) ​It gives excessive importance to the needs and wants of the marketplace.
B) It cannot convince people to buy goods that are neither wanted nor needed.
C) It places little emphasis on the assessment of manufacturing plants and facilities.
D) ​It gives importance to the production function over other functions.

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A) ​the benefits its customers seek.
B) goods and services.
C) minimal promotion for high-quality products.
D) ​targeting the average customer.

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A) ​Fournotts Corp. that produces what the company management thinks should be produced
B) Magnira Corp. that understands the needs and wants of the marketplace
C) Fillets Inc. that believes in the philosophy that aggressive sales techniques can result in high sales
D) ​Laelle Inc. that believes that a sale is based on a customer's decision to purchase a product

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A) ​A consumer does not pay for the marketing costs.
B) Marketing offers great career opportunities in business and nonbusiness organizations.
C) Only two percent of the entire civilian workforce in the U.S. performs marketing activities.
D) ​Marketing is limited to the people of the marketing department of a firm.

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A) ​exchange oriented
B) market oriented
C) sales oriented
D) ​production oriented

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