Question 1

What is one way to create interaction during a webinar?

Accepted Answer

A)   Including polls whose results are displayed during the webinar
B)   Posting the webinar outline
C)   Using a lot of slides in the presentation
D)   Accommodating a large group of people on the webinar
E)   Having co-presenters share the webinar responsibilities

Question 2

According to the text, why is it important to choose an articulate host or moderator for a podcast?

Accepted Answer

A)   It requires less editing.
B)   Recorded audio can amplify speaking quirks.
C)   It makes your brand appear more professional.
D)   People will be more likely to listen all the way through.
E)   It helps ensure the podcast will be shared with others. B

Question 3

What should be considered when determining how long a podcast should be?

Accepted Answer

A)   The amount of time available to prepare and record each podcast.
B)   The number of questions anticipated on each recording.
C)   Whether it will be audio or video.
D)   The proposed format and amount of content available.
E)   The amount of bandwidth available for podcast streaming.

Question 4

Webinars resemble an online television show.

Accepted Answer

A) True 
 B)False

Question 5

What are the five considerations when producing podcasts?

Accepted Answer

1. Choosing an articulate mode...

Question 6

One of the challenges with using podcasts in a marketing plan is :

Accepted Answer

A)   identifying content that appeals to your personas.
B)   the commitment required to creating the podcast content.
C)   finding a way for the podcast to reach the target audience.
D)   learning how to use the podcasting equipment.
E)   understanding how to optimize podcast tags in search engines.

Question 7

The important breakthrough that made podcasting possible was :

Accepted Answer

A)   the invention of the MP3 player.
B)   the development of RSS technology.
C)   the Apple iTunes store.
D)   the adoption of high speed broadband Internet.
E)   the invention of the iPhone.

Question 8

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

Accepted Answer

A) True 
 B)False

Question 9

Webinars are a great tool for gauging audience reaction.

Accepted Answer

A) True 
 B)False

Question 10

Regarding video streaming, all of the following are true except:

Accepted Answer

A)   it is best-suited to live, interactive content.
B)   it is best done when shared online.
C)   it is best done using the video stream only, and other forms of social media are not used to interact also.
D)   viewers can comment on the video they are seeing.
E)   it may be incorporated into the marketer's social media plan.

Question 11

The primary difference between a podcast and a webinar is :

Accepted Answer

A)   podcasts require more preparation.
B)   a  webinar is akin to an online radio show.
C)   w ebinars are easier to optimize for search engines.
D)   a  webinar is designed to be interactive.
E)   p odcasts generate higher return on investment.

Question 12

When producing a podcast, it is best to:

Accepted Answer

A)   choose a moderator with an interesting, quirky way of speaking.
B)   create a complete script for the moderator.
C)   include as much detail as possible so that you have plenty of material.
D)   avoid editing too much.
E)   avoid music, unless it is a popular song.

Question 13

What distinguishes a blog from other types of social media is that:

Accepted Answer

A)   it is findable.
B)   it is viral.
C)   it is linkable.
D)   all of these are correct.
E)   n one of these is correct.

Question 14

Which of the following is a true statement?

Accepted Answer

A)   Podcasts allow listeners to interact directly with the speaker.
B)   Podcasts are better lead generation tools than webinars.
C)   Webinars require less advance planning than podcasts.
D)   Webinars are a better format for training sessions.
E)   Finding out the number of pages views on a blog requires external monitoring tools.

Question 15

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

Accepted Answer

A) True 
 B)False  True

Question 16

What are the three types of podcast formats?

Accepted Answer

1. Presentation
- a presenter ...

Question 17

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be.

Accepted Answer

A) True 
 B)False

Question 18

Word-of-mouth marketing may be only half as effective as traditional marketing.

Accepted Answer

A) True 
 B)False

Question 19

Creating a blog is almost always the hardest part of the process.

Accepted Answer

A) True 
 B)False  False

Question 20

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

Accepted Answer

A) True 
 B)False

Exam 7: Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

What is one way to create interaction during a webinar?

Correct AnswerverifiedShow Answer

According to the text, why is it important to choose an articulate host or moderator for a podcast?

Correct AnswerverifiedB

What should be considered when determining how long a podcast should be?

Correct AnswerverifiedShow Answer

Webinars resemble an online television show.

Correct AnswerverifiedShow Answer

What are the five considerations when producing podcasts?

Correct Answerverified1. Choosing an articulate mode...View AnswerShow Answer

One of the challenges with using podcasts in a marketing plan is :

Correct AnswerverifiedShow Answer

The important breakthrough that made podcasting possible was :

Correct AnswerverifiedShow Answer

When developing a podcast, it is important to determine the length of the podcast before you identify the content.

Correct AnswerverifiedShow Answer

Webinars are a great tool for gauging audience reaction.

Correct AnswerverifiedShow Answer

Regarding video streaming, all of the following are true except:

Correct AnswerverifiedShow Answer

The primary difference between a podcast and a webinar is :

Correct AnswerverifiedShow Answer

When producing a podcast, it is best to:

Correct AnswerverifiedShow Answer

What distinguishes a blog from other types of social media is that:

Correct AnswerverifiedShow Answer

Which of the following is a true statement?

Correct AnswerverifiedShow Answer

When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.

Correct AnswerverifiedTrue

What are the three types of podcast formats?

Correct Answerverified1. Presentation- a presenter ...View AnswerShow Answer

Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be.

Correct AnswerverifiedShow Answer

Word-of-mouth marketing may be only half as effective as traditional marketing.

Correct AnswerverifiedShow Answer

Creating a blog is almost always the hardest part of the process.

Correct AnswerverifiedFalse

A primary benefit from blogging is to learn about the "tone" of the online community with regard to certain topics.

Correct AnswerverifiedShow Answer

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B

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1. Choosing an articulate mode...
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True

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1. Presentation
- a presenter ...
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False

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