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When shopping for a car, you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. This could be the result of


A) a tariff.
B) a boycott.
C) overseas consolidation.
D) globalization.
E) franchising.

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Ford Motor Company decided to sell the Fiesta around the globe. Which of the following would be an example of glocalization of the Fiesta?


A) The same product design and features, and the same basic promotional campaign, used in all countries.
B) Variations in the product design country by country, with the same basic promotional campaign used in all countries.
C) The same product design and features in all countries, with variations in the promotional campaigns country by country.
D) Variations in the product design and the promotional campaign country by country.
E) The same marketing mix for all of the four Ps used in all countries.

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Cultural nuances, subcultures, and consumers' different views of their roles in different countries can make __________ complicated.


A) purchasing power parity
B) segmentation, targeting, and positioning
C) trading bloc coordination
D) exchange control planning
E) reducing trade surpluses

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What is the difference between a strategic alliance and a joint venture?

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In a strategic alliance, the f...

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Why is a country's infrastructure an important consideration to global marketers?

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Infrastructure refers to a country's tra...

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Which of the following is a potential negative factor for foreign investment in China?


A) China's population is aging rapidly.
B) China drastically restricts the goods it allows U.S. companies to export to China.
C) China's standard of living has dropped over the past 30 years.
D) China has imported fewer goods from the U.S. each year for the past decade.
E) Chinese consumers are not interested in purchasing products from the U.S.

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What do the BRIC countries have in common?


A) They participate together in a trading bloc.
B) They have suffered more than most other countries in the recent recession.
C) They are Asian countries experiencing explosive population growth.
D) They are the four countries known for the highest levels of bribery in business and government.
E) They are experiencing significant levels of economic growth.

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Chris laughed at some of the cultural mistakes companies made in advertising and promotion in international trade while he was in school. Now he was trying to determine what had gone wrong with the campaign he had planned in Latin America for his company's product, and it didn't seem quite as amusing. He narrowed the issues down to sociocultural factors. He was looking at both __________ and __________.


A) product uses; currency rates
B) language; trading blocs and social structure
C) potential tariffs; symbols
D) visible artifacts; underlying values
E) verbal communication; logistics

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Changes in tariffs and quotas are


A) business actions stimulating imports.
B) corporate strategies designed to maximize profits.
C) government actions that reduce competition from international firms.
D) efforts to stimulate choices among government agencies.
E) a means of slowing outsourcing.

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Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. He is evaluating market sizes and growth rates. Based on population growth rates in different regions, he should consider that


A) countries with high purchasing power today may not continue to show the same growth in the future.
B) the United States and Western Europe will have dramatic increases in population growth leading to overcrowding.
C) the middle class in India will continue to shrink as the rich get richer and the poor get poorer.
D) urban population centers will become increasing unattractive and the rural areas will experience major growth in population.
E) the global population is expected to grow at staggering rates indefinitely.

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The United States imports more goods from China than it exports to China. This is known as


A) gross national income (GNI) .
B) a trade surplus.
C) gross domestic product (GDP) .
D) a trade deficit.
E) an import imbalance.

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Which of the following is NOT one of the major trade agreements affecting global marketing?


A) NAFTA
B) EU
C) GNI
D) ASEAN
E) CAFTA

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How do tariffs affect markets?

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Tariffs artificially...

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Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the U.S. and started also selling them there. This is an example of


A) reverse innovation.
B) glocalization.
C) ethnic sensitivity.
D) promotional flex.
E) unethical marketing practices.

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Direct investment offers the firm complete control over its operations in the foreign country.

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Which country has a large literate population, which has helped it move up to become the world's seventh largest economy?


A) Russia
B) China
C) Brazil
D) India
E) United States

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According to purchasing power parity theory, if __________ is / are in equilibrium, products will cost the same in each country.


A) imports and exports
B) consumer spending
C) interest rates
D) domestic products
E) exchange rates

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Tariffs artificially lower prices and therefore lower demand.

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One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world to help them learn skills, with the goal of helping them to learn skills needed in today's workforce. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of


A) glocalization.
B) reverse innovation.
C) franchising.
D) a strategic alliance.
E) purchasing power parity.

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Once a company has decided to sell in a foreign country, it must determine the best mode of entry. List each mode of market entry and give an example for each.

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Examples may vary, but the fiv...

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