Question 1

Ruby Tuesday wants to send a letter to all of the winners of its recent free-lunch promotion, but the manager wants all the letters to be personalized.What type of software will be most efficient in creating personalized letters for each of the fifty winners?

Accepted Answer

A)   spreadsheet
B)   desktop publishing
C)   accounting
D)   communications
E)   word processing

Question 2

Providing information that customers want through a corporate website can reduce total expenses.

Accepted Answer

A) True 
 B)False

Question 3

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Accepted Answer

A) True 
 B)False

Question 4

Data are always in numerical form.

Accepted Answer

A) True 
 B)False

Question 5

Christopher notices that his Discover Card statement gives the company's web address (Discovercard.com)  and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

Accepted Answer

A)   increasing revenue streams
B)   decreasing expenses
C)   selling additional services such as fraud insurance
D)   reallocating its revenue stream
E)   decreasing revenue streams

Question 6

The part of a business report that describes the problem to be studied is the _____.

Accepted Answer

A)   statistical section
B)   introduction
C)   body of the report
D)   recommendations
E)   conclusions

Question 7

Google and Yahoo! are both examples of _____.

Accepted Answer

A)   Internet service providers
B)   web search engines
C)   information terminals
D)   databanks
E)   web communicators

Question 8

Larry and his staff of leather experts are well-known for their ability to create custom-made, high-quality leather goods.Larry knows that he could increase his profits considerably by setting up a website, but he and his staff have minimal computer skills.Larry's best option is to

Accepted Answer

A)   hire an entire new technology staff to create and maintain a website in-house.
B)   outsource the design and maintenance of the website so that he and his team can focus on producing leather goods.
C)   spend the money on traditional advertising in other states to expand his business.
D)   create a crude website by himself that will provide an online image for his firm.
E)   send two of his employees to technical school to study website design and programming, and then eventually have them construct the website.

Question 9

A database is a single collection of data stored in one space that can be used by people throughout the organization to make decisions.

Accepted Answer

A) True 
 B)False

Question 10

Keyser Corporation uses technology to automatically transfer files and notes to appropriate personnel so information about new sales opportunities can be distributed.This application of technology is best described as _____.

Accepted Answer

A)   a moving database
B)   customer recruiting software
C)   a sales force automation program
D)   a management information system
E)   hypertext transfer protocol

Question 11

Dr.Franklin, a marketing professor, wants to enter students' grades on his computer and be able to calculate averages and weight various test scores to find students' overall grades.What software is best suited to accomplish this task?

Accepted Answer

A)   CAD program
B)   graphics
C)   accounting
D)   spreadsheet
E)   communication

Question 12

To get on the Internet, you need a computer, a modem, and a(n)  _____.

Accepted Answer

A)   3 inch disk
B)   laser disk
C)   link from your employer
D)   Internet service provider
E)   password from the government

Question 13

An intranet is usually available only to employees in a firm and requires a user name and password to access the site.

Accepted Answer

A) True 
 B)False

Question 14

How might the information needs of a marketing manager differ from those of an operations manager?

Accepted Answer

The information needs of a marketing man...

Question 15

External sources for collecting data are used because the cost is usually quite low.

Accepted Answer

A) True 
 B)False

Question 16

What opportunities does e-business provide for today's business managers?

Accepted Answer

E-business provides numerous opportuniti...

Question 17

Problems in collecting data include

Accepted Answer

A)   costs, mistakes, and accuracy.
B)   costs, forecasts, and predictions.
C)   storage, personnel, and completeness.
D)   judgments, mistakes, and accuracy.
E)   forecasts, judgments, and completeness.

Question 18

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Accepted Answer

A)   business-to-business model
B)   marketing campaign
C)   business model
D)   hierarchy of service
E)   background

Question 19

In his position as administrative manager of Crumble Plastics Company, Kevin Crumble's primary concern is

Accepted Answer

A)   the cost of producing each of the firm's goods.
B)   current legislation and court decisions that affect employment practices.
C)   new and projected promotional campaigns.
D)   financial ratios.
E)   the overall management of the organization.

Question 20

Numerical or verbal descriptions that usually result from measurements of some sort are known as _____.

Accepted Answer

A)   information
B)   statistics
C)   software
D)   frequency distributions
E)   data

Exam 14: Understanding Information and E-Business

A database is a single collection of data stored in one space that can be used by people throughout the organization to make decisions.

Correct AnswerverifiedShow Answer

Dr.Franklin, a marketing professor, wants to enter students' grades on his computer and be able to calculate averages and weight various test scores to find students' overall grades.What software is best suited to accomplish this task?

Correct AnswerverifiedShow Answer

Christopher notices that his Discover Card statement gives the company's web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

Correct AnswerverifiedShow Answer

Problems in collecting data include

Correct AnswerverifiedShow Answer

How might the information needs of a marketing manager differ from those of an operations manager?

Correct AnswerAnswered by ExamLex AIThe information needs of a marketing man...View AnswerShow Answer

The part of a business report that describes the problem to be studied is the _____.

Correct AnswerverifiedShow Answer

Numerical or verbal descriptions that usually result from measurements of some sort are known as _____.

Correct AnswerverifiedShow Answer

In his position as administrative manager of Crumble Plastics Company, Kevin Crumble's primary concern is

Correct AnswerverifiedShow Answer

Ruby Tuesday wants to send a letter to all of the winners of its recent free-lunch promotion, but the manager wants all the letters to be personalized.What type of software will be most efficient in creating personalized letters for each of the fifty winners?

Correct AnswerverifiedShow Answer

Keyser Corporation uses technology to automatically transfer files and notes to appropriate personnel so information about new sales opportunities can be distributed.This application of technology is best described as _____.

Correct AnswerverifiedShow Answer

Larry and his staff of leather experts are well-known for their ability to create custom-made, high-quality leather goods.Larry knows that he could increase his profits considerably by setting up a website, but he and his staff have minimal computer skills.Larry's best option is to

Correct AnswerverifiedShow Answer

Google and Yahoo! are both examples of _____.

Correct AnswerverifiedShow Answer

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Correct AnswerverifiedShow Answer

An intranet is usually available only to employees in a firm and requires a user name and password to access the site.

Correct AnswerverifiedShow Answer

What opportunities does e-business provide for today's business managers?

Correct AnswerAnswered by ExamLex AIE-business provides numerous opportuniti...View AnswerShow Answer

External sources for collecting data are used because the cost is usually quite low.

Correct AnswerverifiedShow Answer

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Correct AnswerverifiedShow Answer

Providing information that customers want through a corporate website can reduce total expenses.

Correct AnswerverifiedShow Answer

Data are always in numerical form.

Correct AnswerverifiedShow Answer

To get on the Internet, you need a computer, a modem, and a(n) _____.

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
The information needs of a marketing man...
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Answered by ExamLex AI
E-business provides numerous opportuniti...
View Answer

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