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Exam 17: Using Social Media and Mobile Marketing to Connect With Consumers

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Question 41

Multiple Choice

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The various forms of online media content that are publicly available and created by end users is referred to as

A) user-generated content.
B) wikis.
C) net platforms.
D) Facebook pages.
E) social media.

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Question 42

Multiple Choice

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All of the following are digital metrics used by Body Glove except which?

A) cost per impression
B) e-commerce revenue
C) click through rates
D) app downloads
E) impressions

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Question 43

Multiple Choice

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As a performance measure for social networks, the number of page views divided by visitors in a given time period is referred to as

In classifying social media, media richness is ________, whereas self-disclosure is ________.

YouTube would be an excellent social network to advertise all of the following products which?

Which product was an important innovation for Body Glove and the source of inspiration for its brand name?

The convergence of real and digital worlds has been made possible by all of the following except which?

A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure.

Figure 17-1 -One dimension, ________, is used to classify social media and is shown in Figure 17-1 above on the -axis, ranging from "impersonal" to "very personal."

As a performance measure for social networks, the click-through rate is

Online media where users submit comments, photos, and videos often accompanied by a feedback process to identify popular topics are called

Each of the following are the four widely used social networks discussed in the textbook based on their impact to both consumers and organizations except which?

All of the following statements about user-generated content (UGC) are true except which?

The product life cycle is of most concern for which app?

Social media can be classified based on ________ and ________.

Figure 17-4 -Recalling Figure 17-4 above, which social network has both the second highest number of users and the second highest monthly market share of visits?

The social network that is used solely for sharing videos is

In using ________, brand managers can post images of their company's products on their board in hopes that they will be shared on other themed boards, or that users will follow the links back to their websites.

Updates to social media known as ________ include additional functionalities that allow personalization and customization to each individual based on location, interests, and needs.

Although marketers use the term "mobile" to refer to the portability of phones, the term will soon take on new meaning as ________ make change an entire industry of people on the go.