Question 1

One of the reasons why technology-driven scientists, in most cases, actually put benefit before form and technology in the creation process is that:

Accepted Answer

A)   it makes finding customer problems very easy.
B)   they have some idea of need that is leading them in their efforts.
C)   an idea developed into a concept using this sequence is always successful.
D)   the production cycle using this sequence is much shorter.

Question 2

Which of the following can is an example of crowdsourcing?

Accepted Answer

A)   A multimedia company releases a game in the market for the first time.
B)   An eco-friendly apparel store, invites users to submit designs for its new range of ethnic wear on its online platform.
C)   A retail firm removes most of its channel partners from its supply chain to deal directly with customers.
D)   A toy making firm outsources its research and development to an external vendor to gain competitive advantage.

Question 3

Identify the correct statement with regard to end users as a source of ready-made new product concepts.

Accepted Answer

A)   They are most likely to generate modest product improvements rather than new-to-the-world products.
B)   A typical end-user is more likely to come up with ideas that are easily developed into real products.
C)   The role of an end user is independent of the industry and does not vary across industries.
D)   A customer-designed product cannot be directly transferred to manufacturing or production. A

Question 4

Since creative people believe that group contributions are valuable, they are often quite impressed with group rewards.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the advantages and risks of open innovation.

Accepted Answer

The advantages of open innovation are:
•...

Question 6

Putting benefit last is very risky, since:

Accepted Answer

A)   it is the power to do work.
B)   it comprises the sequence of steps by which a service is created.
C)   it comprises a solution trying to find a problem.
D)   it requires an itemized response.

Question 7

Under an open innovation policy, firms make a strategic commitment to use available knowledge in the external environment to improve innovation performance.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following would qualify as an outside source of ready-made new product concepts?

Accepted Answer

A)   New products people
B)   Marketing teams
C)   Manufacturing teams
D)   Lead users D

Question 9

_____ are those customers that are sought by a firm for eliciting new product ideas, since they have been associated with a significant current trend.

Accepted Answer

A)   Resellers
B)   Vendors
C)   Inventors
D)   Lead users

Question 10

A new product only really comes into being during generation of its concept statement, irrespective of its success or failure in the market.
FALSE

Accepted Answer

A) True 
 B)False

Question 11

Discuss the barriers to firm creativity.

Accepted Answer

Various barriers to firm creativity are ...

Question 12

_____ refers to working with external partner firms to develop or obtain required technology or know-how and thereby speed up product innovation.

Accepted Answer

A)   Inbound closed innovation
B)   Inbound open innovation
C)   Outbound closed innovation
D)   Outbound open innovation

Question 13

Briefly describe the three inputs required in the creation process.

Accepted Answer

The three inputs required by the creatio...

Question 14

In the context of obtaining product ideas, open idea solicitation is known as:

Accepted Answer

A)   crowdsourcing.
B)   skimming.
C)   market penetration.
D)   shoulder surfing.

Question 15

Concept generation must be a(n)  _____ process.

Accepted Answer

A)   passive
B)   reactive
C)   active
D)   defensive

Question 16

Rex is the general manager of the New Way Hotel. Whenever an employee comes up to Rex with a new idea, he listens patiently, cites all of the advantages of the new idea and then addresses the negatives, but only in a constructive mode. Identify the technique being used by Rex to encourage creativity.

Accepted Answer

A)   Accentuating the positive
B)   Itemized response
C)   Creative abrasion
D)   Social cohesion

Question 17

A product _____ statement is a claim of proposed customer value and takes the form of a verbal and/or prototype expression that describes need, form, and technology (at
Least two of these) , and how the customer stands to gain (and lose) .

Accepted Answer

A)   charter
B)   bond
C)   concept
D)   prototype

Question 18

The objective of a firm using open innovation is to:

Accepted Answer

A)   completely outsource its R&D.
B)   to reach out beyond its familiar research partners and to access R&D carried out globally.
C)   allow for inputs purely from external sources by keeping the internal sources on hold for a later point in time.
D)   get tolerant to some aberrations and thereby allow innovation at the cost of rule violations. B

Question 19

By definition, new product teams are _____, which means a greater variety of perspectives but also potential difficulties in reaching a solution acceptable to all.

Accepted Answer

A)   cross-functional
B)   monopolistic
C)   highly bureaucratic
D)   iconoclastic

Question 20

The product innovation process can start with any one of the three dimensions of technology, form, and benefits and can vary in what happens second.

Accepted Answer

A) True 
 B)False

Exam 4: The Product Concept and Ready-Made New Product Ideas

One of the reasons why technology-driven scientists, in most cases, actually put benefit before form and technology in the creation process is that:

Correct Answer
verified

Which of the following can is an example of crowdsourcing?

Correct Answer
verified

Identify the correct statement with regard to end users as a source of ready-made new product concepts.

Correct Answer
verified
A

Since creative people believe that group contributions are valuable, they are often quite impressed with group rewards.

Correct Answer
verified

Discuss the advantages and risks of open innovation.

Correct Answer
verified
The advantages of open innovation are:
•...
View Answer

Putting benefit last is very risky, since:

Correct Answer
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Under an open innovation policy, firms make a strategic commitment to use available knowledge in the external environment to improve innovation performance.

Correct Answer
verified

Which of the following would qualify as an outside source of ready-made new product concepts?

Correct Answer
verified
D

_____ are those customers that are sought by a firm for eliciting new product ideas, since they have been associated with a significant current trend.

Correct Answer
verified

A new product only really comes into being during generation of its concept statement, irrespective of its success or failure in the market. FALSE

Correct Answer
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Discuss the barriers to firm creativity.

Correct Answer
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Various barriers to firm creativity are ...
View Answer

_____ refers to working with external partner firms to develop or obtain required technology or know-how and thereby speed up product innovation.

Correct Answer
verified

Briefly describe the three inputs required in the creation process.

Correct Answer
verified
The three inputs required by the creatio...
View Answer

In the context of obtaining product ideas, open idea solicitation is known as:

Correct Answer
verified

Concept generation must be a(n) _____ process.

Correct Answer
verified

Correct Answer
verified

A product _____ statement is a claim of proposed customer value and takes the form of a verbal and/or prototype expression that describes need, form, and technology (at Least two of these) , and how the customer stands to gain (and lose) .

Correct Answer
verified

The objective of a firm using open innovation is to:

Correct Answer
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B

By definition, new product teams are _____, which means a greater variety of perspectives but also potential difficulties in reaching a solution acceptable to all.

Correct Answer
verified

The product innovation process can start with any one of the three dimensions of technology, form, and benefits and can vary in what happens second.

Correct Answer
verified

Exam 4: The Product Concept and Ready-Made New Product Ideas

One of the reasons why technology-driven scientists, in most cases, actually put benefit before form and technology in the creation process is that:

Correct AnswerverifiedShow Answer

Which of the following can is an example of crowdsourcing?

Correct AnswerverifiedShow Answer

Identify the correct statement with regard to end users as a source of ready-made new product concepts.

Correct AnswerverifiedA

Since creative people believe that group contributions are valuable, they are often quite impressed with group rewards.

Correct AnswerverifiedShow Answer

Discuss the advantages and risks of open innovation.

Correct AnswerverifiedThe advantages of open innovation are:•...View AnswerShow Answer

Putting benefit last is very risky, since:

Correct AnswerverifiedShow Answer

Under an open innovation policy, firms make a strategic commitment to use available knowledge in the external environment to improve innovation performance.

Correct AnswerverifiedShow Answer

Which of the following would qualify as an outside source of ready-made new product concepts?

Correct AnswerverifiedD

_____ are those customers that are sought by a firm for eliciting new product ideas, since they have been associated with a significant current trend.

Correct AnswerverifiedShow Answer

A new product only really comes into being during generation of its concept statement, irrespective of its success or failure in the market. FALSE

Correct AnswerverifiedShow Answer

Discuss the barriers to firm creativity.

Correct AnswerverifiedVarious barriers to firm creativity are ...View AnswerShow Answer

_____ refers to working with external partner firms to develop or obtain required technology or know-how and thereby speed up product innovation.

Correct AnswerverifiedShow Answer

Briefly describe the three inputs required in the creation process.

Correct AnswerverifiedThe three inputs required by the creatio...View AnswerShow Answer

In the context of obtaining product ideas, open idea solicitation is known as:

Correct AnswerverifiedShow Answer

Concept generation must be a(n) _____ process.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A product _____ statement is a claim of proposed customer value and takes the form of a verbal and/or prototype expression that describes need, form, and technology (at Least two of these) , and how the customer stands to gain (and lose) .

Correct AnswerverifiedShow Answer

The objective of a firm using open innovation is to:

Correct AnswerverifiedB

By definition, new product teams are _____, which means a greater variety of perspectives but also potential difficulties in reaching a solution acceptable to all.

Correct AnswerverifiedShow Answer

The product innovation process can start with any one of the three dimensions of technology, form, and benefits and can vary in what happens second.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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A

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The advantages of open innovation are:
•...
View Answer

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D

Correct Answer
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Correct Answer
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Various barriers to firm creativity are ...
View Answer

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The three inputs required by the creatio...
View Answer

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B

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