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Exam 12: Global Marketing Channels and Physical Distribution

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Question 21

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Hypermarkets are a hybrid retailing format combining the discounter, supermarket, and warehouse club approaches under a single roof.

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Question 22

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When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan, he did so by establishing a joint venture with the Marui retailing chain. This represents an inappropriate market-entry approach for a global retailer.

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Question 23

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Channel decisions are important because:

The American Marketing Association defines a channel of distribution as "an organized network of agencies and institutions that, in combination, perform all the activities required to link ________ with users to accomplish the marketing task."

When companies adopt an indirect involvement channel they have all of the following activities except:

Which country has the biggest market for Tupperware?

eBay was a pioneer in a form of online marketing known as:

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Selfridge fell victim to various demons and vices and was ousted from the company he had founded.

Which of the following statements is not correct?

A company or activity that is somewhat removed from the final customer is said to be downstream in the value chain.

A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one. Which of the guidelines for companies selecting independent distributors is this statement referring to?

What are global retail categories? Describe these categories giving examples.

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

By definition, ________ feature a narrow but deep merchandise mix and high levels of service.

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers. Discuss the importance of channel innovation, giving examples of piggyback marketing in emerging markets.

A commodity raw material that comes from Africa, is refined in Asia, is shipped to South America for finishing, and finally is transported to the Middle East and then sold around the world mimics products marketed by:

Due to political upheaval in the Middle East, in spring 2011, Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility?