FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 14: Global Marketing Communications Decisions Ii: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 61

Essay

Review LaterAdd Note

Review Later

Coupons are a favorite promotion tool of consumer packaged goods companies such as Proctor & Gamble and Unilever. How does the couponing work, and what are the advantages for using different types of coupons?

Correct Answer

verified

A coupon is a printed certificate that e...

View Answer

Show Answer

Question 62

True/False

Review LaterAdd Note

Review Later

Host-country nationals may possess work habits or selling styles that do not mesh with those of the parent company.

Correct Answer

verified

Show Answer

Question 63

Multiple Choice

Review LaterAdd Note

A marketer of fine French cognac offers fancy cigar ashtrays as prizes to consumers who correctly solve a crossword puzzle. Which of the following most accurately describes this offer?

Which promotional technique is best suited to a situation in which a company wants consumers to actually try its product or service at no cost?

Ethnocentric companies are likely to use an expatriate sales force in countries at all levels of economic development.

The final step in the 6-step sales presentation plan is closing the sale.

All of the following statements represent mass marketing except:

Which type of salesperson is best suited to selling technologically sophisticated products in developed countries?

In countries with high levels of economic development, low incomes limit the range of promotional tools available. In such countries, free samples and demonstrations are more likely to be used than coupons or on-pack premiums.

A marketer of fine French cognac offers a fancy cigar ashtray to persons who correctly solve a crossword puzzle and mail it in. This is an example of a trade promotion.

Which of the following is not characteristic of direct marketing?

A number of factors must be taken into account when determining the extent to which promotion must be localized. List and describe those factors giving examples.

Direct marketing does not work well as a global marketing tool because it is not well suited to the task of addressing cultural differences among consumers.