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Exam 6: Analyzing the Audience  

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Question 31

Multiple Choice

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When making up an audience-analysis questionnaire, you should use __________ questions to get at the strength oa respondent's attitudes or feelings.

A) scale
B) fixed-alternative
C) leading
D) open-ended
E) interview

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Question 32

Multiple Choice

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The fact that audiences are egocentric means that

A) listeners believe their cultural group is superior to all other groups.
B) listeners are concerned above all with how a speech will affect them.
C) listeners interpret the speech through the speaker's frame of reference.
D) all of the above.
E) a and b only.

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Question 33

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As the United States becomes more diverse, speakers no longer need to be sensitive to issues orace, ethnicity, and cultural background in public speaking.

Egocentrism is the beliethat one's culture is superior to all others.

Audience analysis first comes into play after a speaker has chosen a specific purpose.

As a general rule, the larger your audience, the more _______________ your presentation should be.

A public speaker can safely assume that all members oa religious denomination share the same beliefs and values.

Keeping speeches within strict time limits is an artificial constraint oclassroom speeches and is less important for speeches outside the classroom.

Iyou were constructing an audience-analysis questionnaire and wanted to learn why some oyour listeners had not signed organ donor cards, which othe following would be the best kind oquestion to ask?

According to your textbook, when analyzing demographic information about your audience, it is essential that you avoid

Gemma wants to persuade her classmates to become vegans. The most important factor for Gemma to consider when analyzing her audience is probably its

Iyou were constructing an audience-analysis questionnaire and wanted to learn the strength oyour listeners' attitudes for or against allowing college athletes to form unions, which othe following would be the best kind oquestion to ask?

Although most othe process oaudience adaptation occurs as part opreparing a speech, a speaker may still need to adapt her or his remarks to the audience during the presentation othe speech.

Iyou were giving a persuasive speech to a general audience arguing that all children should be required to use standard English in the public schools, the most important factor to consider in audience analysis would probably be

An audience's response to a message is invariably colored by its perception othe speaker.

Iyou were giving a persuasive speech to a general audience on the subject omandatory retirement, the most important factor to consider when analyzing your audience would probably be its

Gender, sexual orientation, age, race, ethnicity, and group membership are all factors to consider when conducting a demographic audience analysis.

Stereotyping is an effective way to use demographic audience analysis in a speech.

Audience adaptation is an important factor in which othe following?

What are the two types oaudience analysis discussed in your textbook?