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Firms must make enough profits to survive, but this does not make them profit maximisers.

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Where jobs are broken down into simple tasks this is called:


A) container principle
B) diminishing returns
C) specialisation and division of labour
D) indivisibilities

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Spreading overheads means increasing output in order to reduce AVC.

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If a firm faces a downward- sloping demand curve the marginal revenue curve will be__________ and lay ___________ the demand curve.


A) downward sloping; above
B) horizontal; above
C) horizontal; below
D) downward sloping; below

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In the long run, a firm will continue to produce:


A) if it earns abnormal profit
B) if it earns normal profit
C) if it earns supernormal profit
D) if it earns above normal profit

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Using an average total cost curve, show all possible average cost outcomes when a firm increases its scale of production, explaining the causes of these possible outcomes.

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The long- run ATC curve initially declin...

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Diminishing marginal returns implies:


A) decreasing average fixed costs
B) decreasing average variable costs
C) increasing marginal costs
D) decreasing marginal costs

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Which of the following defines profit satisficing?


A) when profits are the only objective of a firm
B) where satisfactory profits are insufficient
C) when a firm is unable to maximise profits and so simply accepts whatever profit level it can achieve
D) where decision makers in a firm aim to for a target level of profit rather than the absolute maximum level

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Diminishing marginal returns relates to the:


A) rate at which output increases in the short run
B) way output decreases when we add more variable inputs in the short run
C) rate of substitution of one input for another
D) way output increases less than proportionately to all inputs

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A firm that is making normal profits in the long run will have an incentive to:


A) remain in production
B) produce a different product
C) expand output
D) shut down

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Which of the following is not a potential source of economies of scale?


A) negotiating cheaper inputs with suppliers
B) labour specialisation
C) reduced input requirements
D) specialisation in capital

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Which of the following statements is FALSE?


A) The length of time that the short run lasts will vary from firm to firm and industry to industry.
B) In the short run there is at least one fixed factor of production.
C) In the short run at least one input is variable.
D) Labour can never be fixed in the short run.

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Why should a firm increase output when marginal revenue is greater than marginal cost?

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When marginal revenue (MR) is greater th...

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Suppose Bill's Bike Works experiences economies of scale up to a certain output and diseconomies of scale beyond that output. Its long- run average cost curve is likely to:


A) slope downwards to the right
B) be horizontal
C) be U- shaped
D) slope upwards to the right

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The formula for total cost is:


A) TC = TFC + AVC
B) TC = ATC + TVC
C) TC = AFC + AVC
D) TC = TFC + TVC

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A firm that is a price taker:


A) has a downward negatively sloped average revenue curve
B) has a downward negatively sloped marginal revenue curve
C) has a horizontal marginal revenue curve
D) has a horizontal total revenue curve

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A firm is producing 100 units, which is its profit- maximising quantity. The price is $3, the total fixed costs are $40 and the average variable cost for each unit is $1.20. The firm's opportunity costs of being in business are included in both the fixed and variable costs. The firm's supernormal profit is:


A) $140
B) $0
C) - $60
D) $180

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The shape of the marginal cost curve directly relates to the law of diminishing returns.

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Where the firm is a price taker, both marginal revenue and average revenue are equal to price.

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If marginal revenue is greater than marginal cost, profit will be maximised.

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