Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) place an ad online
B) send e-mails
C) create a Web site
D) create a social networking site
E) place search-related ads
Correct Answer
verified
Multiple Choice
A) displaying digital catalogues
B) providing detailed descriptions of products
C) creating customer-product engagement
D) selling products and services
E) sending direct mails to consumers
Correct Answer
verified
Multiple Choice
A) Blogs
B) Catalogs
C) Search engines
D) Spam posts
E) Viral messages
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Advertising on a blog is typically very expensive.
B) It is difficult to use blogs to reach highly targeted audiences.
C) The content of a blog is difficult to control.
D) A company cannot have more than one blog.
E) Blogs do not provide the kind of personalized medium that today's marketers want.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) Wikipedia
B) Yahoo
C) eBay
D) IMDB
E) Facebook
Correct Answer
verified
Essay
Correct Answer
verified
Multiple Choice
A) They are impersonal.
B) They primarily provide static content.
C) They do not provide information in a timely manner.
D) They provide lower returns than television.
E) They are largely user controlled.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) They drive online and mobile sales.
B) They offer an almost unlimited amount of merchandise.
C) They are produced in multiple presentation formats, including search and video.
D) They result in reduced mailing costs.
E) They allow real-time merchandising.
Correct Answer
verified
Multiple Choice
A) direct marketing
B) undifferentiated marketing
C) internal marketing
D) mass marketing
E) standardized marketing
Correct Answer
verified
Multiple Choice
A) Undifferentiated marketing
B) Mass marketing
C) Direct marketing
D) Internal marketing
E) Standardized marketing
Correct Answer
verified
Multiple Choice
A) kiosk
B) mobile
C) telephone
D) interactive
E) personalized
Correct Answer
verified
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