Question 1

Which of the following terms refers to the phenomenon whereby massive amounts of coverage result in the audience becoming numb and failing to act on the information regardless of how compelling the issue was presented?

Accepted Answer

A)   narcotizing dysfunction
B)   surveillance function
C)   gatekeeping
D)   None of these answers is correct.

Question 2

The term media monitoring is used most often to refer to

Accepted Answer

A)   interest groups' monitoring of content.
B)   the government censoring media.
C)   parents checking what their child watches.
D)   studios following what is a "hit." A

Question 3

Which of the following would the functionalist perspective most likely view as creating the greatest collective experience?

Accepted Answer

A)   the terrorist attacks of September 11, 2001
B)   a person exercising in a public park
C)   police arresting a shoplifter
D)   a college student studying quietly in the library

Question 4

Eli Pariser wrote The Filter Bubble, which discusses the

Accepted Answer

A)   way in which search engines filter our searches to what we are already familiar with.
B)   access or lack of access created by the digital divide in the United States.
C)   monopoly created by Google.
D)   competition between search engines.

Question 5

The creation of unreliable generalizations that distort the reality of persons, groups, and cultures is indicative of

Accepted Answer

A)   the narcotizing dysfunction.
B)   stereotyping.
C)   posture enabling.
D)   the surveillance function.

Question 6

The process by which a relatively small number of people control what eventually reaches the audience is referred to as

Accepted Answer

A)   gatekeeping.
B)   the narcotizing dysfunction.
C)   the dominant ideology.
D)   the surveillance function.

Question 7

The function of media advertising is to support the economy, provide information about products, and underwrite media costs associated with

Accepted Answer

A)   surveillance of the social environment.
B)   enforcement of social norms.
C)   conferment of status.
D)   promotion of consumption.

Question 8

Which sociological perspective would be most likely to focus on the functions of the mass media in conferring status on people, organizations, and public issues?

Accepted Answer

A)   conflict perspective
B)   interactionist perspective
C)   functionalist perspective
D)   feminist perspective

Question 9

The U.S. government was heavily criticized for which of the following media monitoring behaviors after the September 11, 2001, attacks?

Accepted Answer

A)   editing Clear Channel Radio news program broadcasts
B)   censoring ABC Nightly News reports
C)   authorizing wiretaps of U.S. citizens' telephone conversations
D)   censoring college newspaper Internet content

Question 10

Which of the following would be an example of cyberbullying?

Accepted Answer

A)   sending a nude photo of a friend to others
B)   All of these answers are correct.
C)   sending a photo of a friend cheating to others
D)   sending a photo of a friend drunk to others B

Question 11

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

Accepted Answer

A)   narcotizers
B)   opinion leaders
C)   transmitters
D)   mass media

Question 12

Even if the audience for a certain form of mass media is spread out over a wide geographic area and the members do not know one another, they will be somewhat distinctive in terms of

Accepted Answer

A)   age, gender, income, political party, formal schooling, and race and ethnicity.
B)   general interest.
C)   the size of the grouping.
D)   None of these answers is correct.

Question 13

According to Darnell Hunt's research on audiences, which viewers were less animated when watching a 17-minute film clip of the 1992 riots in Los Angeles?

Accepted Answer

A)   Blacks
B)   Asians
C)   Whites
D)   Latinos

Question 14

Why does the lack of Internet connectivity impact developing nations in such a negative way?

Accepted Answer

The lack of Internet connectivity impact...

Question 15

Which sociological perspective is more likely to study the media's influence on society from the micro level to determine how social behavior is shaped?

Accepted Answer

A)   functionalist perspective
B)   conflict perspective
C)   feminist perspective
D)   interactionist perspective D

Question 16

Which sociological perspective would be most likely to focus on gatekeeping as a process that reflects a desire to maximize profits by those with power and authority?

Accepted Answer

A)   interactionist perspective
B)   global perspective
C)   functionalist perspective
D)   conflict perspective

Question 17

The way the members of an audience interpret the media is often influenced by social characteristics such as occupation, race, education, and income.

Accepted Answer

A) True 
 B)False

Question 18

Which sociological perspective would likely contend that the role of the mass media is to provide socialization, enforce social norms through public events, and create social stability and cohesion through collective experiences?

Accepted Answer

A)   functionalist perspective
B)   interactionist perspective
C)   conflict perspective
D)   feminist perspective

Question 19

The narcotizing dysfunction can desensitize an audience to suffering and can influence the degree to which that audience might conclude that a solution to a crisis has already been found.

Accepted Answer

A) True 
 B)False

Question 20

Which sociologist purported that newspapers helped to socialize immigrants to the customs and culture of the U.S.?

Accepted Answer

A)   Robert Park
B)   Deena Weinstein
C)   David Demers
D)   Paul Lazarsfeld

Exam 6: The Mass Media

Which of the following terms refers to the phenomenon whereby massive amounts of coverage result in the audience becoming numb and failing to act on the information regardless of how compelling the issue was presented?

Correct AnswerverifiedShow Answer

The term media monitoring is used most often to refer to

Correct AnswerverifiedA

Which of the following would the functionalist perspective most likely view as creating the greatest collective experience?

Correct AnswerverifiedShow Answer

Eli Pariser wrote The Filter Bubble, which discusses the

Correct AnswerverifiedShow Answer

The creation of unreliable generalizations that distort the reality of persons, groups, and cultures is indicative of

Correct AnswerverifiedShow Answer

The process by which a relatively small number of people control what eventually reaches the audience is referred to as

Correct AnswerverifiedShow Answer

The function of media advertising is to support the economy, provide information about products, and underwrite media costs associated with

Correct AnswerverifiedShow Answer

Which sociological perspective would be most likely to focus on the functions of the mass media in conferring status on people, organizations, and public issues?

Correct AnswerverifiedShow Answer

The U.S. government was heavily criticized for which of the following media monitoring behaviors after the September 11, 2001, attacks?

Correct AnswerverifiedShow Answer

Which of the following would be an example of cyberbullying?

Correct AnswerverifiedB

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

Correct AnswerverifiedShow Answer

Even if the audience for a certain form of mass media is spread out over a wide geographic area and the members do not know one another, they will be somewhat distinctive in terms of

Correct AnswerverifiedShow Answer

According to Darnell Hunt's research on audiences, which viewers were less animated when watching a 17-minute film clip of the 1992 riots in Los Angeles?

Correct AnswerverifiedShow Answer

Why does the lack of Internet connectivity impact developing nations in such a negative way?

Correct AnswerAnswered by ExamLex AIThe lack of Internet connectivity impact...View AnswerShow Answer

Which sociological perspective is more likely to study the media's influence on society from the micro level to determine how social behavior is shaped?

Correct AnswerverifiedD

Which sociological perspective would be most likely to focus on gatekeeping as a process that reflects a desire to maximize profits by those with power and authority?

Correct AnswerverifiedShow Answer

The way the members of an audience interpret the media is often influenced by social characteristics such as occupation, race, education, and income.

Correct AnswerverifiedShow Answer

Which sociological perspective would likely contend that the role of the mass media is to provide socialization, enforce social norms through public events, and create social stability and cohesion through collective experiences?

Correct AnswerverifiedShow Answer

The narcotizing dysfunction can desensitize an audience to suffering and can influence the degree to which that audience might conclude that a solution to a crisis has already been found.

Correct AnswerverifiedShow Answer

Which sociologist purported that newspapers helped to socialize immigrants to the customs and culture of the U.S.?

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
The lack of Internet connectivity impact...
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D

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