Question 1

The bullwhip effect leads to declining inventory costs across the entire supply chain.

Accepted Answer

A) True 
 B)False

Question 2

In a pull-based model of SCM systems,production master schedules are based on forecasts of demand for products.

Accepted Answer

A) True 
 B)False

Question 3

Extensive customization of enterprise software reduces the overall cost of implementation.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business?

Accepted Answer

A)  Configuration tables
B)  Web services
C)  Data dictionaries
D)  Middleware
E)  Groupware

Question 5

Cross-selling is the marketing of products to different customers.

Accepted Answer

A) True 
 B)False

Question 6

The downstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

Accepted Answer

A) True 
 B)False

Question 7

Marketing modules in CRM systems provide tools for all of the following except:

Accepted Answer

A)  assigning and managing customer service requests.
B)  capturing prospect and customer data.
C)  identifying profitable and unprofitable customers.
D)  qualifying leads.
E)  identifying opportunities for cross-selling.

Question 8

Which supply chain planning function determines how much product is needed to satisfy all customer demands?

Accepted Answer

A)  Distribution management
B)  Replenishment planning
C)  Demand planning
D)  Order planning
E)  Customer planning

Question 9

Concurrent supply chains are made possible by which technology?

Accepted Answer

A)  ERP systems
B)  The Internet
C)  Supply-chain management systems
D)  Just-in-time supply-chain technologies
E)  Extranets

Question 10

In the supply chain,components or parts are referred to as:

Accepted Answer

A)  upstream materials,organizations,and processes.
B)  raw materials.
C)  secondary products.
D)  intermediate products.
E)  downstream organizations and processes.

Question 11

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Accepted Answer

A)  network
B)  bullwhip
C)  ripple
D)  whirlpool
E)  diffraction

Question 12

A supply chain driven by actual customer orders is called a ________ model.

Accepted Answer

A)  supply-based
B)  demand-driven
C)  replenishment-driven
D)  pull-based
E)  market-driven

Question 13

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

Accepted Answer

A)  Customer
B)  SOA
C)  Marketing
D)  Complex
E)  SFA

Question 14

To achieve the maximum benefit of a new ERP system,Tasty Baking implemented an enterprise system by:

Accepted Answer

A)  using only the pre-defined processes in the ERP software that matched its own processes.
B)  retaining its legacy systems to operate as a backup to the new enterprise system.
C)  customizing less than 5 percent of the enterprise system processes.
D)  changing the ERP software as needed to match their own processes.
E)  using a cloud-based version of the ERP.

Question 15

Churn rate is an important indicator of the growth or decline of a company's customer base.

Accepted Answer

A) True 
 B)False

Question 16

Enterprise applications are based on organization-wide definitions of data.

Accepted Answer

A) True 
 B)False

Question 17

Walmart's continuous replenishment system is an example of a(n) ________ model.

Accepted Answer

A)  push-based
B)  pull-based
C)  enterprise-based
D)  supply chain optimization
E)  forecast-based

Question 18

Discuss the business value of supply chain management systems.

Accepted Answer

Supply chain management systems enable f...

Question 19

Which of the following refers to a company's suppliers,the suppliers' suppliers,and the processes for managing relationships with them?

Accepted Answer

A)  Supplier's internal supply chain
B)  Logistics supply chain
C)  Downstream portion of the supply chain
D)  Upstream portion of the supply chain
E)  On Contract supplier's chain

Question 20

Distribution and delivery of products to retailers is part of the:

Accepted Answer

A)  downstream portion of the supply chain.
B)  external supply chain.
C)  upstream portion of the supply chain.
D)  supplier's internal supply chain.
E)  midstream portion of the supply chain.

Exam 9: Achieving Operational Excellence and Customer Intimacy:

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

Correct AnswerverifiedShow Answer

Churn rate is an important indicator of the growth or decline of a company's customer base.

Correct AnswerverifiedShow Answer

The bullwhip effect leads to declining inventory costs across the entire supply chain.

Correct AnswerverifiedShow Answer

Cross-selling is the marketing of products to different customers.

Correct AnswerverifiedShow Answer

The downstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

Correct AnswerverifiedShow Answer

Concurrent supply chains are made possible by which technology?

Correct AnswerverifiedShow Answer

In the supply chain,components or parts are referred to as:

Correct AnswerverifiedShow Answer

Extensive customization of enterprise software reduces the overall cost of implementation.

Correct AnswerverifiedShow Answer

Which of the following refers to a company's suppliers,the suppliers' suppliers,and the processes for managing relationships with them?

Correct AnswerverifiedShow Answer

Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business?

Correct AnswerverifiedShow Answer

Distribution and delivery of products to retailers is part of the:

Correct AnswerverifiedShow Answer

Discuss the business value of supply chain management systems.

Correct AnswerverifiedSupply chain management systems enable f...View AnswerShow Answer

Marketing modules in CRM systems provide tools for all of the following except:

Correct AnswerverifiedShow Answer

Enterprise applications are based on organization-wide definitions of data.

Correct AnswerverifiedShow Answer

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Correct AnswerverifiedShow Answer

Which supply chain planning function determines how much product is needed to satisfy all customer demands?

Correct AnswerverifiedShow Answer

In a pull-based model of SCM systems,production master schedules are based on forecasts of demand for products.

Correct AnswerverifiedShow Answer

Walmart's continuous replenishment system is an example of a(n) ________ model.

Correct AnswerverifiedShow Answer

A supply chain driven by actual customer orders is called a ________ model.

Correct AnswerverifiedShow Answer

To achieve the maximum benefit of a new ERP system,Tasty Baking implemented an enterprise system by:

Correct AnswerverifiedShow Answer

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Supply chain management systems enable f...
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