Question 1

"I like sex, but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active. Why might this approach be ineffective? If people are

Accepted Answer

A)   too frightened, they won't think rationally about the issue.
B)   in a bad mood when they see the ad, they won't pay attention.
C)   sexually active, the ad will be low in personal relevance.
D)   not sexually active, the ad will put them in a bad mood.

Question 2

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.

Accepted Answer

A)   cognitive; the problem the product can solve is important to viewers
B)   cognitive; viewers are likely to be paying attention to the ad
C)   affective; strong arguments for why people should use the product are available
D)   affective; people are motivated to pay attention to the ad

Question 3

The function of affectively based attitudes is to

Accepted Answer

A)   paint an accurate picture of the world.
B)   express and validate one's basic value system.
C)   behave in accordance with one's attitudes.
D)   weigh the pluses and minuses of an attitude object.

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is and .

Correct Answer
verified

"I like sex, but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active. Why might this approach be ineffective? If people are

Correct Answer
verified

The function of affectively based attitudes is to

Correct Answer
verified

Exam 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.

Correct AnswerverifiedShow Answer

"I like sex, but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active. Why might this approach be ineffective? If people are

Correct AnswerverifiedShow Answer

The function of affectively based attitudes is to

Correct AnswerverifiedShow Answer

The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is and .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified