Question 1

Why does the lack of Internet connectivity impact developing nations in such a negative way?

Accepted Answer

The lack of Internet connectivity impact...

Question 2

Which of the following would have the greatest impact in terms of reaffirming social norms of proper behavior?

Accepted Answer

A)  watching a televised funeral procession
B)  watching and listening to a Celine Dion video
C)  watching and listening to a televised cable newscast
D)  watching a televised execution of a mass murderer

Question 3

The way the members of an audience interpret the media is often influenced by social characteristics such as occupation,race,education,and income.

Accepted Answer

A) True 
 B)False

Question 4

Which sociological perspective would be most likely to focus on gatekeeping as a process that reflects a desire to maximize profits by those with power and authority?

Accepted Answer

A)  functionalist perspective
B)  conflict perspective
C)  interactionist perspective
D)  global perspective

Question 5

Which sociologist purported that newspapers helped to socialize immigrants to the customs and culture of the U.S.?

Accepted Answer

A)  Robert Park
B)  Deena Weinstein
C)  Paul Lazarsfeld
D)  David Demers

Question 6

The media often reaffirm proper behavior by showing what happens to people who violate social expectations.

Accepted Answer

A) True 
 B)False

Question 7

Across the globe,television is now considered an old-fashioned medium.

Accepted Answer

A) True 
 B)False

Question 8

Discuss how the interactionist view is useful in analyzing the role of the audience when trying to understand the impact of the media on social life.

Accepted Answer

The interactionist view is useful in ana...

Question 9

Which of the following is considered one way the media reaffirm proper behavior in society?

Accepted Answer

A)  newscasters discussing narcotic desensitizing
B)  a daytime talk show discussion on homosexuality
C)  movie and TV scenes showing criminals getting caught by authorities
D)  movie and TV scenes depicting the rape of women

Question 10

Which of the following statements is NOT correct?

Accepted Answer

A)  The narcotizing dysfunction of the media was identified in the 1980s after the deluge of cable news programming.
B)  Massive amounts of information tend to numb and desensitize an audience.
C)  The numbing effect of the narcotizing dysfunction may prevent people from taking action in response to compelling issues.
D)  Paul Lazarsfeld and Robert Merton created the term narcotizing dysfunction.

Question 11

In the U.S. ,one out of every four women is considered obese.How many characters are portrayed as obese on television?

Accepted Answer

A)  less than 1 out of 100
B)  3 out of 100
C)  20 out of 100
D)  30 out of 100

Question 12

Sociologist Robert Park studied

Accepted Answer

A)  the history of radio broadcasting.
B)  how newspapers helped immigrants to the U.S.adjust to their environments and taught them the customs and opinions of people in their new home country.
C)  the role the Internet played in the aftermath of the September 11,2001 tragedy.
D)  rock music as a social problem.

Question 13

Discuss the role of opinion leaders.Identify some opinion leaders in your life.

Accepted Answer

Opinion leaders play a crucial role in s...

Question 14

Which sociologist(s) first identified the effects of viewer fatigue and created the term narcotizing dysfunction?

Accepted Answer

A)  Robert Park
B)  Deena Weinstein
C)  Paul Lazarsfeld and Robert Merton
D)  David Demers

Question 15

Which of the following would be an example of cyberbullying?

Accepted Answer

A)  sending a photo of a friend drunk to others
B)  sending a photo of a friend cheating to others
C)  sending a nude photo of a friend to others
D)  All of these answers are correct.

Question 16

Female and male athletes are treated equitably by the media.

Accepted Answer

A) True 
 B)False

Question 17

George is the executive producer of a small recording company with an established label.He rejects a popular local band because it competes with a group already on their label.He functions as a

Accepted Answer

A)  gatekeeper.
B)  censor.
C)  comptroller.
D)  watchdog.

Question 18

A producer who declines adding a gay character to a storyline because she feels it would "upset certain audience members" is performing a gatekeeping role.

Accepted Answer

A) True 
 B)False

Question 19

According to Darnell Hunt's research on audiences,which viewers were less animated when watching a 17-minute film clip of the 1992 riots in Los Angeles?

Accepted Answer

A)  Whites
B)  Blacks
C)  Latinos
D)  Asians

Question 20

Even if the audience for a certain form of mass media is spread out over a wide geographic area and the members do not know one another,they will be somewhat distinctive in terms of

Accepted Answer

A)  general interest.
B)  age,gender,income,political party,formal schooling,and race and ethnicity.
C)  the size of the grouping.
D)  None of these answers is correct.

Exam 6: The Mass Media

Discuss how the interactionist view is useful in analyzing the role of the audience when trying to understand the impact of the media on social life.

Correct AnswerAnswered by ExamLex AIThe interactionist view is useful in ana...View AnswerShow Answer

Which of the following statements is NOT correct?

Correct AnswerverifiedShow Answer

Which of the following would be an example of cyberbullying?

Correct AnswerverifiedShow Answer

Across the globe,television is now considered an old-fashioned medium.

Correct AnswerverifiedShow Answer

Which sociologist(s) first identified the effects of viewer fatigue and created the term narcotizing dysfunction?

Correct AnswerverifiedShow Answer

Discuss the role of opinion leaders.Identify some opinion leaders in your life.

Correct AnswerAnswered by ExamLex AIOpinion leaders play a crucial role in s...View AnswerShow Answer

Which sociologist purported that newspapers helped to socialize immigrants to the customs and culture of the U.S.?

Correct AnswerverifiedShow Answer

Sociologist Robert Park studied

Correct AnswerverifiedShow Answer

Which of the following is considered one way the media reaffirm proper behavior in society?

Correct AnswerverifiedShow Answer

Even if the audience for a certain form of mass media is spread out over a wide geographic area and the members do not know one another,they will be somewhat distinctive in terms of

Correct AnswerverifiedShow Answer

The media often reaffirm proper behavior by showing what happens to people who violate social expectations.

Correct AnswerverifiedShow Answer

Female and male athletes are treated equitably by the media.

Correct AnswerverifiedShow Answer

In the U.S. ,one out of every four women is considered obese.How many characters are portrayed as obese on television?

Correct AnswerverifiedShow Answer

Which of the following would have the greatest impact in terms of reaffirming social norms of proper behavior?

Correct AnswerverifiedShow Answer

Which sociological perspective would be most likely to focus on gatekeeping as a process that reflects a desire to maximize profits by those with power and authority?

Correct AnswerverifiedShow Answer

According to Darnell Hunt's research on audiences,which viewers were less animated when watching a 17-minute film clip of the 1992 riots in Los Angeles?

Correct AnswerverifiedShow Answer

George is the executive producer of a small recording company with an established label.He rejects a popular local band because it competes with a group already on their label.He functions as a

Correct AnswerverifiedShow Answer

A producer who declines adding a gay character to a storyline because she feels it would "upset certain audience members" is performing a gatekeeping role.

Correct AnswerverifiedShow Answer

Why does the lack of Internet connectivity impact developing nations in such a negative way?

Correct AnswerAnswered by ExamLex AIThe lack of Internet connectivity impact...View AnswerShow Answer

The way the members of an audience interpret the media is often influenced by social characteristics such as occupation,race,education,and income.

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The interactionist view is useful in ana...
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The lack of Internet connectivity impact...
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