Question 1

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Accepted Answer

A)   limiting market complexity
B)   reducing control over the system
C)   expanding sales and market coverage
D)   decreasing marketing needs and costs
E)   minimizing mass customization of products

Question 2

The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

Accepted Answer

A) True 
 B)False

Question 3

A(n)  ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

Accepted Answer

A)   multitiered supply chain
B)   conventional distribution channel
C)   intrinsic market matrix
D)   resource bank
E)   product platform

Question 4

When the seller allows only certain outlets to carry its products, this strategy is called ________.

Accepted Answer

A)   exclusive distribution
B)   subjective dealing
C)   selective distribution
D)   exclusive pricing
E)   disintermediation

Question 5

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low price?

Accepted Answer

A)   pipelines
B)   air transport
C)   trucks
D)   water carriers
E)   piggyback

Question 6

How can a firm benefit from participating in a horizontal marketing system?

Accepted Answer

Two or more companies at one level join ...

Question 7

Why is the term value delivery network a more relevant expression to use than the term supply chain or demand chain ?

Accepted Answer

The term supply chain may be too limited...

Question 8

Which of the following companies uses a direct marketing channel?

Accepted Answer

A)   Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide
B)   Germfight, a factory that manufactures dental products that it distributes only to select department stores
C)   Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store
D)   Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs
E)   Showdown, a clothing store that stocks merchandise from different international brands

Question 9

When would an exclusive dealing contract be legally problematic?

Accepted Answer

An exclusive dealing contract ...

Question 10

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

Accepted Answer

A) True 
 B)False

Question 11

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

A) True 
 B)False

Question 12

Explain channel power in a vertical marketing system.

Accepted Answer

A vertical marketing system (VMS) consis...

Question 13

Which of the following is true of transporting goods via railroads?

Accepted Answer

A)   Railroads are ideal for the transportation of digital technology.
B)   Railroads are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.
C)   Railroads are a cost-effective way to ship large amounts of bulk products over long distances.
D)   Railroads are the most flexible mode of transportation in their routing and time schedules.
E)   Railroads are the slowest mode of transportation and are the most affected by the weather.

Question 14

Refer to the scenario below to answer the following question(s) .
Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Which of the following is Giant Beanstalks' upstream partner?

Accepted Answer

A)   the management of Greenleaf
B)   the farmers of Riverdale
C)   the trucks that carry Giant Beanstalks' products to Greenleaf
D)   the end-consumers who buy the canned vegetables from Greenleaf
E)   the logistics division of Giant Beanstalk

Question 15

How do intermediaries add value to a marketing system?

Accepted Answer

Intermediaries reduce the amount of work...

Question 16

What is vertical conflict? Illustrate your answer with an example.

Accepted Answer

Vertical conflict occurs between differe...

Question 17

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Accepted Answer

A third-party logistics provider is an i...

Question 18

In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them.

Accepted Answer

A) True 
 B)False

Question 19

How can a firm benefit from involvement in a contractual VMS?

Accepted Answer

A contractual VMS consists of independen...

Question 20

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Accepted Answer

A)   Customer-centered
B)   Outbound
C)   Upstream
D)   Reverse
E)   Inbound

Exam 12: Marketing Channels: Delivering Customer Value

The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

Correct Answer
verified

How do intermediaries add value to a marketing system?

Correct Answer
verified
Intermediaries reduce the amount of work...
View Answer

Which of the following is true of transporting goods via railroads?

Correct Answer
verified

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low price?

Correct Answer
verified

Explain channel power in a vertical marketing system.

Correct Answer
verified
A vertical marketing system (VMS) consis...
View Answer

Why is the term value delivery network a more relevant expression to use than the term supply chain or demand chain ?

Correct Answer
verified
The term supply chain may be too limited...
View Answer

In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them.

Correct Answer
verified

Which of the following companies uses a direct marketing channel?

Correct Answer
verified

When would an exclusive dealing contract be legally problematic?

Correct Answer
verified
An exclusive dealing contract ...
View Answer

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

Correct Answer
verified

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Correct Answer
verified
A third-party logistics provider is an i...
View Answer

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Correct Answer
verified

How can a firm benefit from participating in a horizontal marketing system?

Correct Answer
verified
Two or more companies at one level join ...
View Answer

What is vertical conflict? Illustrate your answer with an example.

Correct Answer
verified
Vertical conflict occurs between differe...
View Answer

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Correct Answer
verified

When the seller allows only certain outlets to carry its products, this strategy is called ________.

Correct Answer
verified

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

Correct Answer
verified

How can a firm benefit from involvement in a contractual VMS?

Correct Answer
verified
A contractual VMS consists of independen...
View Answer

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Correct Answer
verified

Correct Answer
verified

Exam 12: Marketing Channels: Delivering Customer Value

The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

Correct AnswerverifiedShow Answer

How do intermediaries add value to a marketing system?

Correct AnswerverifiedIntermediaries reduce the amount of work...View AnswerShow Answer

Which of the following is true of transporting goods via railroads?

Correct AnswerverifiedShow Answer

Which of the following is the most effective way for a company to ship bulky, non-perishable products if its key requirement is low price?

Correct AnswerverifiedShow Answer

Explain channel power in a vertical marketing system.

Correct AnswerverifiedA vertical marketing system (VMS) consis...View AnswerShow Answer

Why is the term value delivery network a more relevant expression to use than the term supply chain or demand chain ?

Correct AnswerverifiedThe term supply chain may be too limited...View AnswerShow Answer

In contrast to distribution centers, storage warehouses are designed to move goods rather than just house them.

Correct AnswerverifiedShow Answer

Which of the following companies uses a direct marketing channel?

Correct AnswerverifiedShow Answer

When would an exclusive dealing contract be legally problematic?

Correct AnswerverifiedAn exclusive dealing contract ...View AnswerShow Answer

A(n) ________ consists of one or more independent producers, wholesalers, and retailers, each seeking to maximize its own profits, sometimes even at the expense of the system as a whole.

Correct AnswerverifiedShow Answer

Why are companies increasingly turning to third-party logistics providers (3PLs)?

Correct AnswerverifiedA third-party logistics provider is an i...View AnswerShow Answer

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Correct AnswerverifiedShow Answer

How can a firm benefit from participating in a horizontal marketing system?

Correct AnswerverifiedTwo or more companies at one level join ...View AnswerShow Answer

What is vertical conflict? Illustrate your answer with an example.

Correct AnswerverifiedVertical conflict occurs between differe...View AnswerShow Answer

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Correct AnswerverifiedShow Answer

When the seller allows only certain outlets to carry its products, this strategy is called ________.

Correct AnswerverifiedShow Answer

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

Correct AnswerverifiedShow Answer

How can a firm benefit from involvement in a contractual VMS?

Correct AnswerverifiedA contractual VMS consists of independen...View AnswerShow Answer

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Intermediaries reduce the amount of work...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A vertical marketing system (VMS) consis...
View Answer

Correct Answer
verified
The term supply chain may be too limited...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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An exclusive dealing contract ...
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Correct Answer
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Correct Answer
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A third-party logistics provider is an i...
View Answer

Correct Answer
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Correct Answer
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Two or more companies at one level join ...
View Answer

Correct Answer
verified
Vertical conflict occurs between differe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A contractual VMS consists of independen...
View Answer

Correct Answer
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Correct Answer
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