Exam 8: Market Segmentation, Targeting, and Positioning

A) zip code segmentation.
B) geographic segmentation.
C) regional segmentation.
D) MSA segmentation.
E) NAICS code segmentation.

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A) maintain market share.
B) increase sales and profits.
C) assume social responsibility.
D) use the firm's resources most efficiently.
E) provide the best quality products on the market.

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The five criteria are: (1)simplicity and...

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A) total estimated expenses for each product sold to each market segment.
B) total anticipated revenue for each product-market segment combination.
C) total anticipated profit for each product sold to each market segment.
D) the market segments of potential buyers to relative market share compared to the closest competitor.
E) the market segments of potential buyers to products offered or potential marketing actions by an organization.

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A) entertainment
B) psychographic
C) geographic
D) usage rate
E) behavioral

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C

A) similarity of segments to competitors' segments
B) differences between potential suppliers or distributors
C) differences of needs of buyers within segments
D) market size of the segment
E) simplicity and cost of assigning potential buyers to segments

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A) The groupings increase the number of market-product combinations on the market-product grid,which makes it a more manageable framework for subsequent analysis.
B) This form of product groupings makes it easier for customers to get in and out of the store more quickly,creating time utility.
C) The products are grouped so people can relate to them in a more meaningful way when they shop.
D) Product groupings can be generated quantitatively to show which adhere to the 80/20 rule.
E) Individual suppliers get preferential treatment based upon the number of different UPCs they provide in a given store.

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A) a visual representation of all products offered within a specific product class.
B) a framework used to compare the relative market share of one firm's product offerings to those of its competitors.
C) a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
D) a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E) a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.

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The four general bases of segmentation a...

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A) performing organizational functions more efficiently.
B) more discounts or larger rebates at the point of sale.
C) involvement of the ultimate consumer in product design.
D) an increase in the knowledge of competitors.
E) shared ownership of the organization through publicly traded stock.

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A) respond similarly to marketing messages
B) have similar shopping styles
C) will become loyal customers
D) have common needs
E) will become stakeholders of the organization

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A) the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
B) all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
C) the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
D) the relatively homogenous groups of prospective buyers that result from the market segmentation process.
E) all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

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A) rate of recurrence
B) product utilization
C) incidence
D) frequency marketing
E) consumption index

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A) improved service
B) increased number of choices
C) higher retail prices because of higher marketing costs
D) higher product quality and consumer value
E) lower retail prices because of lower production costs

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A) market segments of potential buyers
B) marketing objectives of potential products
C) total anticipated revenue
D) total anticipated profit
E) market share of the closest competitor

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A) family branding.
B) mass customization.
C) "Tiffany/Walmart" marketing.
D) economies of scale marketing.
E) build-to-order.

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A) Within a segment,the needs of potential buyers should be different; among segments,the needs of buyers should be similar.
B) Within a segment,the needs of potential buyers should be similar; among segments,the needs of buyers should be different.
C) The needs of buyers should be different,both between segments and within segments.
D) The needs of buyers should be the same,both between segments and within segments.
E) If there are any differences at all,you should forgo any segmentation.

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A) segment differentiation
B) marketing synergies
C) product synergies
D) segment repositioning
E) product differentiation

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